Rebranding establishes OTR as key part of global service group
Now an integral part of the Kal Tire Mining Tyre Group, OTR is close to completing the systematic ‘rebranding’ of its corporate image to the new global Kal Tire corporate brand. As part of this, the traditional green/black/white OTR identity is in the process of being replaced by the orange/blue/white of Kal Tire, and all new company trucks now hit the road branded in the Kal Tire ‘all white’ livery.