OSRAM has been in the automotive sector for more than 110 years, meaning the company has been operating throughout generations of classic cars. This gives the lighting giant a unique and helpful perspective of today’s classics.
To further assist factors and technicians to maximise space and sales, lighting specialist, Osram, has introduced a new countertop display unit (CDU) for its Night Breaker 220 range.
Osram’s Night Breaker 220 is the company’s brightest halogen bulb for cars, with up to 220 per cent more light on the road and up to 150 metre long beam. These cutting-edge headlight lamps have up to 20 per cent whiter light compared to the minimum legal standard, providing more light and improved visibility, which can help drivers react to road conditions more quickly. The Night Breaker 220 is available in H4, H7 and H11 with a new gold cap.
Lighting specialist, Osram and its subsidiary, auto accessory giant Ring, has revealed its support of the NAPA racing team for British Touring Car Championship (BTCC). This year, reigning BTCC champions, NAPA Racing, is welcoming new sponsors into this coming season, two of which are Ring Automotive, with its logo prominently displayed on the rear wheel arches of Sam Osbourne’s car, and its parent company, Osram, with its logo on the front of the car under both headlights of Dan Rowbottom’s car.
Lighting specialist, OSRAM, reminds workshops and factors to focus on bulb sales this winter, especially as the component is more likely to fail in colder temperatures. With more than 110 years in the automotive sector, Osram highlights why bulbs are more likely to fail in winter and why factors and workshops should be informing their customers of these facts, so pre-empting bulb failure and improving their bulb sales.
Night Breaker Laser, the next generation of automotive upgrade halogen bulbs from OSRAM, have outshone competition by being named the Auto Express Best Buy Car Headlamp Bulb 2019. Key features include the bulb’s laser ablation technology and the highly engineered filament. They enable the bulb to shine up to 150 per cent brighter, while providing a beam of up to 150 metres and 20 per cent whiter light compared to the minimum legal standard.
Osram Opto Semiconductors and Joyson Safety Systems are equipping the new Cadillac CT6 with an innovative system for semi-autonomous driving. According to the two companies, ‘Super Cruise’ is the industry’s first true hands-free driving technology. Osram’s infrared and LED components, which are embedded in Joyson Safety Systems’ steering wheel for the Cadillac CT6, allow the system to monitor driver attentiveness by tracking his or her head position to ensure drivers are watching the road ahead while ‘Super Cruise’ is engaged.
Negotiations between Continental and lighting manufacturer Osram have concluded with the two parties in agreement on the shape and form of their new Osram Continental GmbH joint venture. Each of the partners will hold a 50 per cent share in the business, with Continental’s Harald Renner acting as chief financial officer and Dirk Linzmeier from Osram taking on the role of chief executive officer. Osram Continental is expected to be up and running in the second half of 2018 once all necessary approvals have been granted.
For a long time people have referred to the European tyre market in general and the UK tyre market in particular as mature markets. This kind of maturity is generally taken to mean low growth markets that are already well developed. Here markets are significant in size and 1 to 2 per cent growth per annum is normal.
However, a number of recent market research reports give us the opportunity to reconsider this assumption on two grounds – firstly, with technology developing as it is, quantitative growth should be considered in a wider context; and secondly there is the qualitative question.
Osram and Continental are set to establish an intelligent lighting joint venture. The global joint venture will operate under the name Osram Continental GmbH and have its registered office in the Munich region. Osram and Continental will each have a 50 per cent stake in the joint venture. The aim is to generate annual sales in the mid-triple-digit-million-euro range with a workforce of around 1,500 employees and 17 locations worldwide.
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