Earthmover Tyre Shortage
Deutsche Bank analysts have confirmed what industry insiders were already thinking, there is a shortage of earthmover tyres. However, this provides numerous opportunities for the right parties. Operating profit margins are high, reaching double digit levels. Despite this the sector is relatively small with annual sales worth $5.5 billion, or 7 per cent of the $80 billion world market. According to the analysts, the earthmover sector is dominated by the “big three.” Bridgestone is said to hold a 60 per cent market share, followed by Michelin with 30 per cent and Goodyear with 10 per cent.