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New Online Tyre Auction

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TyreAuctions Network is a venture that the founders believe will help businesses move excess tyre, wheel or equipment stock. David Willmore, manager for TyreAuctions commented: “We have designed the site to try and keep transactions on TyreAuctions Network as anonymous as the user wishes. The design of the site also limits the information the general public can view, but also allows interested businesses to see what we are about before joining up. Joining up with us requires a minimal fee, of which we are currently running a time-limited 75 per cent rebate, available as online listing vouchers.

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10 Top Tips for Successful Online Selling

1) If you can’t get big, get niche

The web is huge, but you can be successful by being different. Maybe you can offer a range of specialist products that is hard to find elsewhere.

2) Learn from others

Absorb the lessons from case studies. Let other people make the mistakes for you.

During July and August Tyres & Accessories is giving away 25 copies of Chris Barling’s book “Over 120 Top Tips for Running an E-commerce Web Site.” For your chance to win one send your email address and contact details to theeditor@77.237.250.82.

For the other eight top tips we are giving away to subscribers, simply click more

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Making the Most of the Internet

Online retailing has come of age and UK consumers are leading the way. Conservative calculations suggest UK e-shoppers bought some £6.9 billion worth of products online in 2005. This year IMRG, the professional body representing online retailers, expects sales to increase to around £30 billion because 45 per cent of shoppers are looking to increase their online spending this year. Despite this, government figures suggest that only 15 per cent of tyre related businesses are represented online. And the 2006 NTDA/Trend Tracker Tyre Wholesaler survey found that over half of respondents described the Internet as “not important” when it came to their part of the business. Tyres & Accessories spoke to Internet specialists from both inside and outside of the tyre trade and found out that fresh business is there for the taking.

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New ‘Specialist’ e-Tailer Launched

One of the main complaints about the increasing number of online tyre retailers, or e-tailers, is that their fitting partners are general garages rather than fitting specialists. BestButTyres is promoting itself as the answer to this question. BestBuyTyres brings together 12 leading multi-outlet independent tyre specialists with over 250 branches in England, Scotland and Northern Ireland.

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MAM to Launch New Website and Online Support

MAM Software has launched a new website (www.mamsoft.co.uk) on 1 August. In addition to providing access to the latest news and information on the company and its range of products, the website will feature a dedicated customers-only extranet section. This section will provide existing MAM customers with a range of free resources such as online log tracking, product tutorials, frequently asked questions and software downloads.

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TEAM Systems Launches Online Ordering “Shell”

Following several requests from forward thinking customers, TEAM Systems has launched the shell of an ‘on-line’ ordering and catalogue shopping system was developed to be directly linked to their TEAM for Windows stock system.

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Ease Congestion – Ban Elderly Motorists, Says Poll

Congestion on Britain’s streets is getting worse, but drivers polled by online insurance broker www.motorinsurance.co.uk have a novel solution: ban elderly drivers from the roads. Government figures suggest that almost nine in ten respondents felt that road congestion was a serious problem in the country . The solution, according to nearly half the drivers (49 per cent) polled, is a total ban on elderly drivers during peak periods.

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Delticom Exceeds 2005 Sales Goals

Now in its fifth year of online tyre business, Delticom AG continues to grow. Last year the company exceeded the sales goals it set itself, registering about 128 million euros in annual sales. This represents a 60 per cent increase over the previous year, when the company’s sales amounted to 80 million euros.

Wholesale activities accounted for around 20 million of Delticom’s 2005 sales, while online retail sales totalled approximately 108 million euros. Sales growth was said to be “particularly robust” in Germany, France, Switzerland, Sweden and Great Britain. Delticom recently ‘opened’ a new bilingual online store in Canada, which will offer some 60 tyre brands and 10,600 SKUs.

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Improving E-Literacy

With Internet purchasing amongst consumers at an all-time high, and the number of online tyre retailers proliferating, Tyres & Accessories wanted to hear our readers’ opinions on this exciting topic. And what’s more T&A (in conjunction with Actinic Software Ltd) is giving away 25 copies of “120 Top Tips for Running an E-Commerce Web Site” by Chris Barling and Bruce Townsend. So if you want to win a copy of this book then answer this month’s question of the month by clicking here. Please leave your name, address and contact details so we can post your prize to you. Alternatively you can air your views on the subject in an email to theeditor@77.237.250.82.

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Delti Opens Shop in Canada

(Akron/Tire Review) Delticom AG, Europe’s leading online tyre seller, opened a new bilingual online store in Canada. The new online effort is the company’s second direct-to-consumers online venture in North America; it already operates www.tires-easy.com. Delticom said the new site will offer some 60 tyre brands and 10,6000 SKUs. Its U.S. business also includes mounting, balancing and installation through some 8,500 “tyre installation partners.” Based in Hanover, Germany, Delticom said it operates 60 online tyre stores in 25 countries.

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‘Driving While Listening to Football is Dangerous’

Driving while listening to football (particularly penalty shoot outs!) is as dangerous as using a mobile phone a new survey reports. According to the poll conducted by online insurance broker motorinsurance.co.uk UK roads must have been dangerous places to be throughout the game against Portugal on Saturday.

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Matador Extends Casing Warranty to Include Second-life with Bandag

Slovakian tyre manufacturer Matador has decided to extend the warranty on its casings to a second tyre life when its products are retreaded by a Bandag Dealer in Slovakia, Hungary, Poland and the Czech Republic. Matador now recommends Bandag for the second life of its casings.

The collaboration with Bandag dealers streamlines the truck-tyre division of the Púchov-based manufacturer. Matador and Bandag have been operating in the same Eastern European countries for many years, going to market with complementary products and skills. The extended casing warranty for Bandag retreading is a logical next step towards providing end-users with cost-effective tyre solutions.

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Trailer Full of Tyres Dumped in Lay-By

The Environment Agency continues to investigate after a trailer full of tyres was dumped in the A41 lay-by in Tushingham. The trailer bears Iceland’s livery but, according to Cheshire Online, was sold to George Simmonds & Son Commercial of Bristol, a trailer dealership, in 2004. An Iceland spokesman told Cheshire Online: ”We no longer sell trailers to them as we have a condition that our livery is removed before the trailer is reused.”

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Viking “Ready For Anything”

Viking, the quality mid-range tyre brand, has launched a new advertising campaign as part of the brand’s recent development. The new ad depicts a Viking tyre amid bold images of stormy and unpredictable weather with the strapline: “Ready for Anything”.

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“I’m a Porsche Underneath”

While T&A’s favourite remain’s “White With A Hint of M42,” ASDA insurance has claimed that it has discovered the nation’s favourite white van slogan. In an online poll, ASDA Motor Insurance found every person questioned could instantly recall an amusing slogan daubed in the dirt of a white van. One third of those polled revealed their favourite slogan scrawled on the back of a dirty white van was “if only my wife was this dirty”!

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