Bridgestone Australia Upgrades its Web Presence
To keep pace with ever changing Internet tastes and technology, Bridgestone Australia has developed an updated suite of websites it believes will greatly improve the user experience, both visually and ergonomically. Emphasis has been placed upon ease of use, and the menu system adopted by the new site allows for clearer and more concise navigation. Features such as contrast and font enlargement permit easier reading for the visually impaired.
Visitors arriving at the home page will be presented with the latest Bridgestone Australia offers and brand advertisements, with animated banners and images relating to the company’s retail promotions prominently displayed. Improvements to the site’s tyre selector feature are intended to simplify the process of finding the correct tyre size for a particular vehicle, and an added ‘driving style’ tool can help pinpoint the best tyre for any vehicle model. Upgraded graphics and descriptions of each tyre’s technology, together with comparison charts, make the job on online tyre selection substantially easier.