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Blackcircles.com to Gain Tesco Online Presence

Persistence has paid off for Blackcircles.com. The online tyre specialist has been courting Tesco, Britain’s largest retailer, for around three years and the two companies have now finally reached an agreement under which Blackcircles.com will sell its products through a Tesco operated website. The Tesco tyre site is expected to go live in February; Blackcircles.com’s managing director and founder Mike Welch – who in former times packed shelves for the retail giant – commented that Tesco’s marketing clout “will be great for us.”

13th January 2011/by Tyrepress Editors

Kirkby Reveals New Tyres, Patterns, Sizes for 2011

Kirkby Tyres, based near Liverpool Airport in Speke, has been distributing tyres and wheels for over 60 years and now lay claim to being a top UK agricultural tyre wholesaler, with what it says is “the largest and most comprehensive range available.” The company has UK distribution deals with the Alliance Tyre Group and Balkrishna Tyre, and has recently extended its agricultural range with the introduction of new tyres from both companies.

10th January 2011/by Tyrepress Editors

Bosch Network Chooses MAM’s Web-based Garage Software

MAM has been appointed as the preferred supplier of garage management systems to the Bosch Car Service network. MAM has developed a bespoke version of its innovative Autowork Online solution which Bosch will be recommending to its network of garages. Autowork Online controls all aspects of daily activity including: diary bookings and parts ordering; quotations, job cards and invoices; SMS or e-mail service, MoT reminders and an integrated parts catalogue.

6th January 2011/by Tyrepress Editors

Cooper Extends Dakar Rally Involvement

Cooper Tire has developed an online game to celebrate its expanded involvement in the Dakar Rally 2011. Cooper Tire has doubled its backing of the Toyota Cooper Tire squad for the 2011 running of the event, with the Land Cruiser KXR of Xavier Foj and Pablo Jaton joined by a Hi-Lux, piloted by Jesus Calleja and Ignacio Santamaria. Last year, the single car of Foj/Jaton finished second in the T2 Production class.

5th January 2011/by Tyrepress Editors

GfK Data Shows Mobile Internet Behaviour

With the burgeoning smartphone market driving mobile internet usage, recent research shows a dramatic increase in sales of these items during the past year, analysts GfK NIS have revealed that the average smartphone user makes up to 24 web sites visits per day, and a vast majority of these are to traditional websites and not just mobile specific sites.

4th January 2011/by Tyrepress Editors

HiQ Introduces ATA Accreditation, Mystery Shopper Programmes

The HiQ fast fit network recently held its second national franchisee conference of 2010, an occasion that gave the network’s commercial manager Farrell Dolan the opportunity to announce two new programmes for 2011. The network plans to raise customer service standards with the introduction of a six figure mystery shopper programme and an Automotive Technician Accreditation (ATA) programme for HiQ technicians across the network.

17th December 2010/by Tyrepress Editors

Pirelli Reworks Website to Drive Online Sales

Pirelli aims to increase the amount of tyres directly sold to consumers through online channels, a goal it believes best achieved through increased consumer product awareness and targeted communication. With this in mind, the tyre maker has launched a completely refreshed global website. The overhauled www.pirelli.com website is now live and offers consumers a way to discover the best tyre for their specific vehicle and driving requirements. To do this, the visitor can select an avatar who will guide them through a series of questions about annual mileage, vehicle type and usual driving terrain. A ‘perfect’ tyre to suit the visitor’s needs plus other options will then be recommended, followed by a series of virtual product tests and details of the dealers in the visitor’s local area.

17th December 2010/by Tyrepress Editors

Delticom Eyes Up Emerging Markets with Tyrepac Purchase

On 13 December 2010 Delticom AG, purportedly Europe’s leading online tyre retailer, announced that it had made its first move into the burgeoning Far Eastern markets with the acquisition of a majority stake in Tyrepac Pte Ltd, Asia’s first tyre portal. So far no pricetag has been associated with the deal, but Tyres & Accessories understands that the transaction is structured as a capital increase at Tyrepac to fund the company’s further growth and geographical expansion into further markets in Asia. The partnership is meant to create a truly global tyre dealer, active in more than 40 countries on three continents.

14th December 2010/by Tyrepress Editors

Delticom Acquires Asian Retail Portal

On December 13 German online tyre retailer Delticom AG announced its acquisition of a majority stake in Singapore-based Tyrepac Pte Ltd, for an undisclosed amount in cash. The transaction, Delticom reports, is structured as a capital increase at Tyrepac.

13th December 2010/by Tyrepress Editors

Maxxis Unveils App to Accompany New Website

As well as rolling out a new website at the start of next year, Maxxis International is taking of smartphones to promote its brand. In the new year the company will launch a mobile phone app developed for Apple, Android, and Blackberry devices. This Maxxis app will enable people to research Maxxis products and get the latest news about the Maxxis Babes and Maxxis- sponsored sports events teams and drivers and its calendar of performance/tuning shows.

9th December 2010/by Tyrepress Editors

Winter Tyres – an iPhone First from Conti

Tyre fanatics now have a winning justification for purchasing an iPhone – Continental has announced that the first tyre race game for the darling of the smartphone world is now available for free downloading from the iTunes Store. Called the ContiTireRace, the aim of the game is to take the racetrack with ContiWinterContact TS 830 as quickly as possible, along the way collecting points that give the rolling tyres additional speed and thus better lap times. The app is available in English and German.

9th December 2010/by Tyrepress Editors

HiQ Announces Investment in Online Marketing

A ‘six figure’ investment in online marketing has been outlined at the recent HiQ national conference. This sum will cover a pay per click and rich media campaign driving new business to the fast fit network’s website, where each of the company’s 150 centres hosts its own bespoke micro site. The year-long online campaign will begin in January and target popular search engines including Google, Bing and Yahoo. HiQ says it will also shortly announce some new strategic online partnerships in the affinity marketing arena.

8th December 2010/by Tyrepress Editors

Etyres Strengthens National Online Tyres Network

Online tyres company etyres says that it is strengthening its nationwide coverage and continuing to grow at a rapid rate, despite the challenging economic climate. etyres has reported a steep rise in the number of new branches launching across the UK.

The intensified growth of the company has led to a strengthening of its nationwide coverage. The consolidation of its network is also enhancing the service provided to thousands of customers every week, says the company.

29th November 2010/by Tyrepress Editors

McConechys to Implement Cameo, UniSerV and Workshop Scheduler

McConechys Tyre and Exhaust Centres has appointed Cam Systems to implement its Cameo software platform. McConechys Tyre Service Limited is now in its 54th year is one of the leading tyre distributors in the UK. It caters for all sectors in the replacement tyre market through its branch network covering Scotland and Yorkshire. McConechys will also implement Cam’s UniSerV for its commercial business operations, and Workshop Scheduler products across its 53 outlets once the transition to Cameo is complete.

22nd November 2010/by Tyrepress Editors

Is Your Company Active in Europe?

The recession of 2009 is fast becoming little more than an unpleasant memory and companies within the tyre industry are looking forward to a good and profitable 2011. Many are already preparing for this by investing in advertising for the coming year. Tyres & Accessories’ sister publication, Neue Reifenzeitung, is sent to German-speaking tyre industry professionals and thus provides an ideal platform for those wishing to maintain and expand market share in the important Central European region.

18th November 2010/by Tyrepress Editors