Infinity Tyres reports that the company is proud to be nominated in the industry advertising category of the 2013 NTDA Tyre and Fast-Fit (TAFF) Awards. This is the second time in three years that the company has been nominated in this category. This particular award showcases the most memorable tyre advertising programmes and covers various media channels, from print to TV as well as online advertising.
Two thirds of UK drivers would be devastated if they lost their car according to figures published as Road Safety Minister Stephen Hammond launched a new THINK! drink-drive campaign to raise awareness of the consequences of a conviction. The survey of nearly 20,000 adults, commissioned by the AA and conducted by Populus, also shows that:
Nearly three years after our publishing group invested in the formation of an online publishing platform for the Italian tyre market, PneusNews.it has strengthen its editorial team with the appointment of Moreno Gioli, a journalist and photojournalist with extensive multi-media experience. Gioli will be based at Pneus News Srl’s headquarters in northern Italy (Belluno, Veneto) along with PneusNews.it editor Lucia Tonini.
Delticom has added a wheel configurator to dealers at yourtyres.co.uk. In addition the company’s complete aluminium wheel and alloy wheel range is also being expanded on yourtyres, and on Delticom's dedicated site for fleet buyers.
Online tyre retailer Delticom shares that it has now rolled out its Delticom Efficiency Class Index, or DEX label, in all its European portals. The company describes DEX as a “further development” of the classification set out in the EU tyre label and says that its provides a “convenient guide” for choosing summer and all-season tyres.
Kwik-Fit Fleet has launched a new card aimed at SME sector light commercial and car fleets. Called Kwik-Fit Drive, the card replaces the Kwik-Fit Business Drive Card and can be used to purchase fuel and obtain vehicle breakdown and recovery, while it also provides fleets access to a range of Kwik-Fit services at competitive prices. Kwik-Fit Drive will be officially launched in June.
Want to promote a tyre brand? Not too fussed about being paid for your efforts? Nitto Tire U.S.A. may have just what you’ve been looking for. The tyre maker has launched its ‘Ambassador’ programme, a scheme aimed at its “most loyal enthusiasts” and described as being “the latest extension of its dynamic community building efforts.”
In addition to announcing a 30 per cent rise in sales last year, Blackcircles.com appears set to expand across the Channel in the near future. Company founder and managing director Mike Welch states the online retailer aims to grow market share both in the UK and internationally and claims that Blackcircles.com is now in talks with parties in Central Europe; if all goes to plan, an announcement regarding a partnership or acquisition will be made before the end of this year.
Falken Tyres reports that it will be the first tyre company to explore the advertising potential of two digital screens on the M5 and M6 motorways. According to the company, the adverts will be used to reach out to motorists, especially those making Easter holiday journeys.
The boards display adverts on both the North and South sides, rotating a 15 second Falken advert every minute for 24 hours a day. The adverts will be displayed for 14 days which will result in a total of 40,320 Falken adverts being projected to passing motorists.
The month of March saw BKT roll out a new communication campaign for its agricultural, industrial and OTR tyres. The Indian tyre maker says the new campaign – which is calls ‘WOW’ – represents the company’s corporate image for the near future.
Australian fast fit chain Kmart Tyre & Auto has turned its back on short-term price promotions in favour of a new “everyday low prices” marketing strategy. The company implemented the tagline ‘No sales’…’Just low tyre prices that stay low’ to promote this strategy online and in its print and radio advertising. The fast fit network, which encompasses more than 250 outlets, also intends to introduce Facebook and Twitter pages in the near future.
As of today, Starco says its starco.com website will be quite different. The Danish company has revealed its new online identity – which it says introduces a ‘new era’ for Starco.
Toyo has agreed to buy Brazilian auto vibration parts manufacturer Produflex for around 1.5 billion yen (US$15.6 million), according to the Nikkei. Produflex manufacturers anti-vibration products for OEMs operating in Brazil including Fiat and, according to online reports, the Brazilian firm has around 430 workers and reported sales of 1.5 billion yen in 2012. The deal was made public on 11 March 2013.
Along with new series and concept tyres, at the Geneva motor show Bridgestone Europe has launched its new website for car, SUV, 4×4 and van drivers. The company says the site aims to give drivers a “fresh, attractive, user-friendly and engaging experience” and offers a number of different ways of finding the right Bridgestone tyres for a vehicle, regardless of whether a driver already knows exactly which tyre they’re looking for or would like additional guidance from Bridgestone to find a suitable product. The site is currently only available in English, however French, German, Italian and Spanish versions will follow in April, with others to arrive in the coming months.
Bosch Car Service reports that its all-new service booking website, www.boschcarservicebooking.co.uk, is now live. The new site is aimed at making the process of booking a vehicle into a local Bosch Car Service garage even more convenient, and it provides information for those customers who don’t fully grasp the work mechanics carry out during a vehicle service. New step-by-step animations provide motorists with a visual explanation of the work carried out as part of their chosen service.
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