Online tyre retailer Delticom has entered a further national market with the launch of a B2C portal in Turkey. The new site follows the format the company has successfully adopted in existing markets and can be found at lastik-online.com.tr.
Automotive tyre manufacturers in Europe are focussing on electronic retailing (e-tail) to serve increasing customer preference for convenience and low prices, according to a new report published by Frost & Sullivan. Currently, tyre e-tail accounts for nearly eight per cent of the total tyre aftermarket in Europe. The report concludes that this figure will continue to rise as tyre manufacturers recognise the potential to access global markets through e-tail and invest in online sales and marketing tools to meet their growth objectives. Here Tyres & Accessories engages with the Frost & Sullivan data in order to better understand and begin to apply it to the current market context.
TecDoc UK & Ireland collaborating with DVSE/Topmotive in UK & Ireland, with the aim of becoming the dominant player in the collection and provision of replacement parts data and electronic parts catalogues across these ‘home’ markets.
Back in March Norauto, a leading vehicle maintenance chain, and Oxyo-pneus.fr, the fourth largest player in the online tyre market in France, merged their e-commerce activities.
There’s no other way to put it. Michelin has been simply dominant in our online branding survey, having won almost every time we have run it in the last decade. With this in mind, it is no surprise that Michelin representatives are pleased to remain a “powerful voice” in the digital arena.
2015 marks the fifth year Tyres & Accessories has tracked, ranked and analysed the social media performance of the leading tyre brands. Each year technology has evolved and the depth and breadth of our coverage has grown with it. This year the headline news is that there is a new global winner. Meanwhile, less has […]
Car enthusiasts ordering parts and accessories through the one-stop-shop Autosessive website can now ‘Reserve and Collect’ their purchases within the hour from more than 65 stores nationwide.
Social media has made accessing the opinions of trusted peers easier than ever, so it makes sense that garages and workshops should find ways to increase this free publicity. Dipstix, a website dedicated to helping motorists manage their cars, has created TrustBay to offer garages a chance to generate vital customer reviews.
Online retailing is revolutionising the European tyre market, and the reasons for this are plain to see – purchasing online is easy and internet retailers generally offer a wide choice. It is no secret that rising online sales are making life harder for local tyre centres, however our affiliate website in Italy shares that certain online operators there are taking advantage of a legal loophole in order to offer even lower prices – prices that ultimately threaten high street tyre dealers’ very survival.
On 15 June Michelin launched what it says is the tyre industry’s first cloud-based content syndication platform. According to the company, the digital platform will allow partner dealers to access any kind of official digital content provided by the manufacturers in real time in order to automatically update their own sites.
Essex-based tyre fitment start-up Tyre-Smart has invested in CAM technology to optimise stock availability and web prices. The technologically savvy business aims to attract and maximise e-commerce sales opportunities while speeding up transactions in real time.
In future, prospective tyre buyers will be able to gain information about Michelin consumer products via a global platform. The tyre maker has begun the platform’s rollout and gone live with it in the first market, the USA, at http://www.michelinman.com.
Parts information data provider TecDoc has developed a smartphone app for Wix Filtration. Designed to boost significantly Wix Filtration’s ability to reach customers with the information they need, when they need it, the app is available to download now.
In the context of large chains and online specialists growing in influence, Micheldever Tyre Services (MTS), Britain’s largest independent wholesaler, distributor and retailer of tyres, states that its proprietary TyreClick solution could provide an answer for independent garage businesses. The increasing popularity of online tyre sales in European markets, recently noted by Michelin after purchasing Blackcircles.com, is resulting in increased competition for online sales from national chains and specialist internet traders. Recent movement in the online landscape has ignited the debate among independents about how they can compete, and Micheldever says it is stepping into the breach with TyreClick.
Supported by German logistics provider Fiege, Toyo Tires Europe is now distributing tyres to its business clientele via an internet-based B2B platform. The platform has already been rolled out in Germany, Italy, the Benelux countries and, most recently, the UK.
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