Phillip D. Caris recently took over as executive director of Omni United’s US businesses. The Singapore-headquartered tyre designer, manufacturer and distributor shares that Caris holds responsibility for the overall operations of Omni United in the USA, adding that “this senior appointment reinforces Omni United’s commitment to continue its growth strategy in the US.”
Omni United has been ranked among the top 10 companies in Singapore for its contributions to economic development in the country and abroad. The company said it achieved a 10th-place ranking at the 2016 Enterprise 50 awards, which are organized by The Business Times and KPMG with the help of the government of Singapore.
Omni United is expanding its Renegade R7 M/T range. An additional nine sizes have been added to the existing range, taking the total to 23 outline white letter sizes. This range is designed to fit most SUVs and light trucks and is suitable for vehicles with lift-kits.
Omni United has purchased Texas-based A to Z Tire & Battery, Inc – Omni’s second US-based distribution acquisition. Now the focus is on consolidating the distribution businesses (A to Z Tire and the previously acquired Interstate Tire Distributor) into a single unit under a new brand identity. No further details of what brand and when this will take place have been released.
Omni United has appointed Brett Martin as the president of its distribution division, US-based subsidiary Omni United USA Inc. This makes Brett Martin responsible for Omni United’s distribution business in the USA.
Brett Martin comes with over 36 years of experience including 23 years of handling various roles in the distribution sector. His last position was senior vice president of Distribution, TCI, where he had oversight of 85 distribution centres in the US. He has been associated with TCI, a subsidiary of Michelin North America for many years, and has previously held numerous positions including regional director west coast and distribution centre manager. Martin also has experience in tyre retail.
Omni United has signed LPGA golfer Jodi Ewart Shadoff as brand ambassador for Radar Tires, Omni’s flagship brand. Shadoff is described as an “up and coming” player in the Ladies Professional Golf Association (LPGA) ranking of women golfers worldwide. A professional golf player since 2010, she qualified for the LPGA Tour in 2011. Shadoff tied for 4th in the 2013 US Women’s Open and for 7th in the prestigious 2013 Kraft Nabisco Championship.
Omni United won the prestigious 2015 Enterprise 50 Award for the third consecutive year. This prestigious honour is given to the top 50 Singapore-based companies for their outstanding business management, innovation, market presence and contribution to the economic development in Singapore and abroad. In 2014 Omni United was ranked 13th in the Enterprise 50 Awards and this year the ranking has improved to 11th position.
Omni United Pte. Ltd. has acquired Interstate Tire Distributor (ITD), a US tyre wholesaler based in California, USA. Further details of the transaction have not been disclosed. According to Omni United, the acquisition of ITD “substantially accelerates the global growth strategy” of the company.
Some people, perhaps, tie their laces, gaze yearningly at their footwear and wonder – why can’t I buy a brand of tyres to match my boots? If you relate to this scenario, then today is your lucky day. Singapore-based Omni United, owner of the Radar tyre brand, has entered into a collaborative agreement with lifestyle brand Timberland. The two companies are producing a range of tyres under the Timberland name, and the ultimate aim is for the rubber used in the tyres to make its way into Timberland footwear; Omni says the compound used in the tyres is suited to this purpose, and the end of life Timberland tyres will be returned through a network of recyclers led by Liberty Tire Recycling. The arrangement and the new brand were announced at the Specialty Equipment Market Association (SEMA) show in Las Vegas on 4 November.
Singapore-based Omni United has appointed Tyre & Tube Australia (TTA) as the official Australian market distributor of its Radar Tires brand. The company says TTA began distributing Radar tyres to its network of around 150 tyre dealers on 1 October 2013.
Omni United reports that its flagship brand, Radar Tires, has been certified as carbon neutral. To achieve carbon neutral status the company worked with UK-headquartered professional services firm Ernst & Young to conduct a twelve-month assessment on Radar Tires’ total greenhouse gas emissions; these were monitored between April 2011 and March 2012. Certification involved an independent assessment of greenhouse gas emissions, coupled with an offset-inclusive emissions reduction programme.
Omni United has followed up on its flagship brand Radar’s Breast Cancer Research Foundation partnership with a plan to launch a limited-edition pink-walled tyre in support of “Mobilizing Hope”, launched in the United States, UK and other top markets in May 2011. Radar donates $0.25 for every Radar tyre sold to the foundation, with a committed minimum annual donation to BCRF of $250,000.
Omni United has introduced its new Radar-brand ultra high performance tyre, the Verenti R6 All-Season. The tyre will be M&S rated and is now available in sizes: 205/50R17, 215/50R17, 225/50R17, 235/45R17, and 225/40R18. Omni says the Verenti size expansion will continue throughout the rest of the year with the most popular OE and aftermarket sizes in the 17 to 20-inch wheel diameters.
Makita, the power tool manufacturer, has chosen Breast Cancer Care as its first charity of the year. Makita hopes to raise £50,000 to support people affected by breast cancer. The firm chose Breast Cancer Care for their first partnership after several staff members were affected by the disease.
Omni United has announced the start of its “Mobilizing Hope” year-long partnership with The Breast Cancer Research Foundation (BCRF) starting this month. Radar, the Singapore-based company’s flagship tyre brand, will donate 25 cents for each Radar tyre sold, with a committed minimum annual donation of $250,000.
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