It’s already been named one of Time magazine’s Best Inventions of the Year 2016, and now the Goodyear Eagle-360 has gained a further accolade from the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies – the spherical concept tyre has gained a 2016 Good Design award in the Transportation category.
A joint, ongoing study on the social psychology of road safety conducted by Goodyear and the London School of Economics and Political Science (LSE) has identified different ways that people respond when interacting with other drivers on the road. The information gained so far comes from the first stage of a two-part study into driving behaviour. LSE researchers worked with focus groups and conducted in-depth interviews to identify how drivers influence each other’s behaviour on the road.
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