official tyre Archives - Page 3 of 8 - Tyrepress

Posts

Rossi continues as Bridgestone adviser

Nine times world champion Valentino Rossi has extended his agreement with Bridgestone Europe to act as motorcycle tyre development adviser. As under the previous agreement, Rossi and the tyre maker will work together to, in Bridgestone’s words, “promote the passion of motorcycling to bikers and enthusiasts throughout Europe, directly supporting the Bridgestone ‘track to street’ concept.” Rossi will act alone as a professional rider; his MotoGP team and sponsors are not involved in the deal.

8th January 2013/by Tyrepress Editors

Multistrada becomes Manchester United official tyre partner

Indonesian tyre maker PT Multistrada Arah Sarana Tbk has entered into a three and a half year partnership with globally renowned football club Manchester United. Neither Multistrada nor Manchester United have disclosed specific details of the deal beyond confirming that Multistrada is now the official tyre partner of Manchester United; no figures regarding the deal’s value have been released.

8th January 2013/by Tyrepress Editors

Pirelli hosts Volvo customer track day at Goodwood

The winners of a recent Pirelli promotion run in collaboration with Volvo recently enjoyed a day with Mithril Racing School at Goodwood Motor Racing Circuit. The promotion, which was run from July to September, enabled all Pirelli tyre purchases from the official tyre suppliers to enter the promotion. Six league divisions were set up by Volvo: five divisions for existing members of the programme and a sixth division was set up for dealers who were new to the scheme.

11th December 2012/by Tyrepress Editors

Johnston clinches 2012 GT Cup on Pirelli tyres

Derek Johnston rounded off a memorable season in the GT Cup after clinching the overall championship crown at Donington Park. Peter Smallwood claimed championship glory in Group 2 and Chris Bentley was crowned the winner in Group 3. Following the conclusion of this year’s series, tyre supplier Pirelli anticipated increased grid numbers as the series organiser looks to broaden both participant numbers and sponsorship.

8th November 2012/by Tyrepress Editors

Pirelli tyre supplier for Canadian green rally

When hearing the name Pirelli your thoughts may turn to Formula One, however the tyre maker also supports races where the highest speed imaginable isn’t the top priority. Such a case is its partnership with the Green Rally of Montréal, formally known as the Rally of Alternative Energies of Montréal and Hydro-Québec. Pirelli will act as the official tyre supplier of the series with its Cinturato ‘Green Performance’ range.

26th September 2012/by Tyrepress Editors

Pirelli-backed British Rally Championship adds extra 2013 event

The British Rally Championship will move to a seven-round format in 2013, with the Scottish Rally returning after a seven-year break and Rally North Wales back as the opening round. Rallye Sunseeker will host the season’s finale in October. Pirelli has been the series’ official tyre supplier since 2007.

25th September 2012/by Tyrepress Editors

Two tyre sponsors for Malaysian endurance race

The Malaysia Merdeka Endurance Race (MMER) is, according to the Straits Times newspaper, the biggest endurance race in Asia and the 13th MMER will take place between Aug 29-Sept 2.

7th August 2012/by Tyrepress Editors

Bridgestone relinquishes Super Bowl halftime sponsorship to Pepsi

Bridgestone has been replaced as the Superbowl halftime show sponsor by PepsiCo. The Super Bowl famously has one of the top global television audiences for any event, and attracted an estimated 167 million viewers this year. It is also well-known that buying into this popularity comes at a substantial cost – television commercials during the Super Bowl are estimated to run to a high of $7 million per minute.

24th July 2012/by Tyrepress Editors

Bridgestone extends, tweaks American football sponsorship deal

Bridgestone’s high-profile sponsorship of the National Football League in the US, which got underway in 2007, has been extended for a further four years. Under the terms of the new agreement signed between Bridgestone Americas Tire Operations and the NFL, sponsorship will continue through to 31 March 2016 and Bridgestone will no longer sponsor the Super Bowl Halftime Show. Instead, the tyre maker says it will focus on “reinforcing the Bridgestone brand performance message” at various games throughout the season, culminating at the Super Bowl. The Bridgestone brand will continue to be the “official tyre” of the NFL.

20th June 2012/by Tyrepress Editors

Kumho official tyre of US Soccer Federation

Kumho Tire U.S.A. has signed on as the “official tyre sponsor” of the United States Soccer Federation and the men’s and women’s national teams. “Kumho's sponsorship of the U.S.S.F. fits well with our national branding campaign that encourages an active and adventurous lifestyle, further highlighted by our 'Let's Go' motto," said Rick Brennan, vice-president of marketing, Kumho Tire U.S.A. "With the upcoming London Olympics, we are honoured to be an official sponsor of United States Soccer."

29th May 2012/by Tyrepress Editors

Federal to supply US Legend Cars series

Federal has announced that it will continue its motorsport activities through the supply of the 2012 RACEceiver US Legend Cars series, which runs from 19 February until 6 October. It has previously used its 595 ultra high performance tyre in the series in the 2010 and 2011 seasons. “Federal Tire has a lengthy and rich heritage in the leading motorsport categories across the world; we are proud and excited to enter the new chapter of such a promising partnership with US Legend Cars to demonstrate our ongoing commitment to the fun and affordable racing series in which anyone can compete,” commented Taz Yeh, project manager of Federal Motorsports.

14th February 2012/by Tyrepress Editors

Bridgestone Americas launches sport-oriented brand campaign

In addition to its sponsorship of the Super Bowl halftime show – this year featuring performances by Madonna, Cirque du Soleil and others – Bridgestone Americas Tire Operations is investing in a new brand campaign that will air during the football final and other major sporting events. The first in a series of five television commercials debuted 2 January, and two of the sports-themed advertisements will be screened during the Super Bowl XLVI on 5 February.

10th January 2012/by Tyrepress Editors

Toyo renews NASA partnership

Toyo Tire U.S.A. has announced it will continue as the official tyre of NASA. For those scratching their heads at this point, the NASA Toyo is connected to is the National Auto Sport Association rather than the space agency; continuing a relationship that began in 2002 when the Proxes Ra1 was first chosen as the spec tyre for select racing classes, Toyo has renewed its agreement with NASA through 2015. In addition, Toyo Tires returns as the title sponsor of the NASA Championships.

6th December 2011/by Tyrepress Editors

Wet and dry performance a focus for Bridgestone Battlax Hypersport S20

Bridgestone intends to greet the New Year by launching a further addition to its premium Battlax range on January 1, the Battlax Hypersport S20. The sport radial will be released in four front wheel and seven rear wheel sizes and first introduced into the European market, followed by a Japan market launch a month later. Plans are also in place to sell the Battlax Hypersport S20 in the Americas, Asia and Oceania.

7th November 2011/by Tyrepress Editors

Continental the ‘official tyre’ for Dubai motor show

The organiser of the Dubai International Motor Show has announced the signing on as Continental Tyres as “official tyre” for this November’s show. This is the first time the Middle East’s largest motoring event has had an official tyre sponsor.

26th September 2011/by Tyrepress Editors