Giti Tire is official tyre partner of the VW Fun Cup Endurance Championship for the ninth consecutive year. All cars will continue to race on GitiCompete GTR2 tyres and the Giti logo will appear on official clothing, media microphones and backdrops, across all social media activities and around each circuit. The company will also have a large allocation of VIP and general access tickets for its partners.
Toyo Tires has renewed its partnership with European Athletics. The tyre maker will continue be an official partner until at least 2027 after signing another four-year deal. Toyo first became an Official Partner of European Athletics ahead of the Berlin 2018 European Athletics Championships, meaning the new deal will see it complete a decade-long commitment.
Pirelli has signed a new partnership with Goodwood Motor Circuit to become the venerable circuit’s official tyre partner, extending its existing arrangement with the circuit’s banner Festival of Speed event. Pirelli will supply innovative tyres and comprehensive support for a wide range of motorsport events and activities at the circuit on the historic Goodwood Estate in West Sussex. As a result of the collaboration, Goodwood’s complete collection of vehicles will fit the latest Pirelli rubber.
Giti Tire has signed a multi-year global co-branding agreement with Sparco, one the world’s leading manufacturers of motorsport safety systems and racing equipment. The Giti brand becomes global automotive tyre partner of the Italian brand under the deal, while the slogan “Giti – Powered by Sparco” will appear on the sidewall of key UHP sizes from 2024. The development of these products will form a “bridge” between the businesses, according to Sparco.
The GT Radial 2021 Fun Cup Endurance Championship car was piloted by vlogger and esports gamer Jimmy Broadbent and director at Tegiwa Imports, Luke Sedzikowski at Oulton Park. The pair finished 10th in the one-hour sprint race, but exited the four-hour race after an hour and 34 minutes due to gearbox failure in the penultimate rounds of the 2021 championship. Nevertheless, Broadbent’s 25-minute video detailing his participation at the event has racked up more than 135,000 views so far, demonstrating the Giti brand’s social media strategy for the series.
North West 4×4 Response has made Davanti its tyre partner. The crisis support charity will fit the brand’s all-terrain Terratoura as its official tyre. North West 4×4 Response volunteer drivers use their own 4×4 vehicles to provide access for midwives, firefighters, food and supplies to communities that are difficult to access.
Michelin will be the official tyre partner of the Goodwood Festival of Speed and Goodwood Revival for a further five years. The deal confirms Michelin as the official tyre brand at the estate’s flagship international motoring events until 2022.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
Toyo Tires
Pirelli
Sparco