Dealer Tire enters European car dealership channel
As part of its international expansion, Dealer Tire has now arrived in Germany and thus in Europe. The US company has been supplying car dealerships with exclusively OEM-marked consumer tyres for replacement needs in its home market for around a quarter of a century and launched this business model, which has been described as successful, in China seven years ago. Europe is the company’s next targe. Dealer Tire Europe, a GmbH founded in 2022, started business in Germany at the beginning of the year from a temporary location, but has now officially moved into a logistics property in Gernsheim, south of Frankfurt, which will soon cover 25,000 square metres. Tyres & Accessories’ German sister publication, Neue Reifenzeitung (NRZ) found out how Dealer Tire wants to make a difference at the warehouse inauguration.