MRF Comes Top In JD Power India OE Tyre Survey
Of the 3,874 drivers questioned in the latest J.D. Power Asia Pacific 2010 India Original Equipment Tire Customer Satisfaction Index (TCSI) Study, over 80 per cent who were highly satisfied with their original equipment tyres said they will purchase the same brand for their next set of tyres. Good news for tyremaker MRF, which came top of JD Power’s 10th annual study of this kind.
The study, which measures satisfaction among original equipment tyre owners during the first 12 to 24 months of ownership and is based on scores measured with a 1,000-point scale, found that customers who are highly satisfied are more than twice as likely as highly dissatisfied customers to recommend their original equipment tyre brand. It was fielded between May and August 2009.