Vredestein has sights on OE market
At the opening of a new mixer at its factory in Enschede, The Netherlands last week, Apollo Tyres chairman Onkar Kanwar stated that marketing will be the driver of the company’s planned growth in Europe and he spoke of the “big challenges” awaiting Apollo Vredestein director of marketing Jaap van Wessum and his team. A week later, van Wessum further expounded upon Apollo Vredestein’s strategy for Europe at the Geneva Motor Show.