With World Earth Day on 22 April 2025, in mind, Oak Tyres has shared details of a key sustainability milestone: the company has offset 7.4 tonnes of carbon dioxide equivalent (CO₂e) emissions and helped plant over 60,000 trees in association with environmental partner, Ecologi.
Oak Tyres confirmed is move into a large new warehouse in Warrington, the company’s seventh according to CEO Peter Cross. At the end of 2024, Warrington Borough Council confirmed it had received a planning application seeking advertisement consent for two fascia signs – which, incidentally, will be Davanti brand focused. These are planned for the main northern elevation of the existing warehouse building at plot 9000, Lingley Mere Business Park.
Oak Tyres, part of Oak Group Holdings, and Linglong Tires have celebrated the first year of their strategic partnership. Since the partnership began, Oak Tyres has exclusively distributed Linglong’s comprehensive range of summer, winter and all-season PCR tyres across the UK and Ireland. To commemorate this milestone, president of Linglong Tires, Wang Feng, attended OGH’s […]
Oak Tyres, part of Oak Group Holdings, has partnered with Linglong Tire to exclusively distribute its products across the UK and Ireland. According to the company, the new partnership and extension of Oak’s brand portfolio is “a strategic move to facilitate growth, whilst reacting to increased market demand in the value tyre category”.
With stockists preparing for a change in season, Landsail is offering two products to ensure consistent mobility during the UK winter. The brand, manufactured by Sentury Tire at its Southeast Asian tyre, is well-established in the UK and available from Grouptyre wholesalers such as Oak Tyres, offers the all-season Landsail 4Seasons and the ultra-high performance specialist winter tyre, the Landsail Winter Lander.
Oak Group Holdings (OGH), the parent company of Oak Tyres, which is known as the distributor of Davanti Tyres amongst other things, has acquired the Ostles Scotland Ltd tyre and exhaust centre.
Established in 1987 and a long-standing customer of Oak Tyres and Davanti Tyres, Ostles has a strong reputation as a retailer in Galashiels and has also established a growing distribution presence across the Scottish borders. The business now sits under Oak Group Holdings, as part of OGH’s ambition to bolster its own distribution presence in the area.
According to the company, the acquisition marks a step towards diversifying OGH’s route to market in
Independent tyre wholesaler Oak Tyres has exceeded its goal of offsetting 3,000 tonnes of carbon emissions in association with Ecologi. Within 12 months, Oak Tyres reports that it has offset 3,800 tonnes of carbon from its van fleet through 15 different carbon avoidance projects, as well as funding over 47,000 trees for forestation and reforestation plans worldwide.
With the winter months approaching and the cost-of-living challenge affecting many across the UK, the next few months are vital represent an important part of the year, Oak Tyres tells Tyres & Accessories. The wholesaler, part of Grouptyre, has been planning since early 2022 to strengthen its position. Oak Tyres’ winter tyre supply chain planning starts in February each year, with production running through the summer. This means that the brand has stock arriving from Autumn onwards for the winter months. Oak says it is anticipating “unprecedented demand” for sister tyre brand, Davanti, “due to its value proposition,” an eventuality it has prepared for.
Oak Tyres is marking 40 years in business – and of consecutive years of “sales growth” in 2020. The independently owned company, which is a founder member of Grouptyre, says that its sustained progress is down to its service-led philosophy: “If we provide a better service than our competitor, great things will happen” – its guiding statement since its establishment in 1980. Today, Oak has become one of the largest independent tyre wholesalers in the UK. It has more than 500,000 sq ft of warehouse space across its Haydock, St Helens, Manchester, Leeds and Tyne and Wear sites. In the last decade in particular, Oak’s distribution of two successful brands from the Far East – Landsail and Evergreen, both exclusively distributed – has supported impressive market penetration for both. Since 2015, Oak has established its own global private tyre brand, Davanti, which at the last count is present in more than 60 countries.
South-East Grouptyre member, Grouptyre Wholesale Ltd has opened the doors to a new state of the art warehousing facility in Potter’s Bar, Hertfordshire. The wholesaler, which covers a wide area across the South East, including London and the Home Counties, states that it had outgrown the satellite facility in Brentwood, Essex and decided Potters Bar was the ideal location for the move, with easy links to the A1, M1, M25, M40 and M11 motorways.
Renault Clio Cup racer Dan Zelos has been supported by Evergreen Tyres for half a decade. The partnership started in karting, and has continued to Zelos’ current drive in the Renault Clio Cup. The tyre brand states that its support for Zelos is motivated both by the marketing opportunity it offers and by helping a young driver achieve his ambitions.
Setting foot inside the entrance of Oak Tyres’ new Newton-le-Willows headquarters, it is clear that the company has made a conscious decision to present a stride forwards in the professionalism of its operations. Renovations to the previously semi-derelict three floor building were taken on as a special project headed by the company’s Gary Cross around 18 months ago; “almost finished” when Tyres & Accessories visited, a strong, corporate aesthetic has been employed, with colours and imagery from the Oak Group’s own Davanti tyre brand, as well as exclusively distributed lines, such as Landsail, added to Oak’s red and greyscale CI.
Two years on from the brand’s launch, Davanti continues to increase its growing reputation as the provider of a range of tyres including the innovative DX640 ultra high performance pattern.
The DX640 is manufactured at a leading production facility that incorporates the most advanced tyre building technologies. In addition, its enhanced silica compound and unique tread design for optimal grip and superior performance on all road and weather conditions.
Oak Tyres has hosted the owners of its leading twenty Evergreen tyre dealerships and their partners in Toronto. Staying at the historic five-star Fairmont Royal York Hotel, the group visited Niagara Falls and dined at the top of the CN Tower.
Davanti’s first full year has seen the brand engage in a broad and intensive range of sales and marketing activities, led by a rapid fire trade show appearance schedule. Interest in the brand has been quick to ignite in its UK home market. The company’s management has consistently said the wildfire-like growth of Landsail – distributed by Grouptyre member and Davanti Tyres sister wholesaler Oak Tyres, and manufactured, like all of Davanti’s current products, by Qingdao Sentury Tire – in the UK has not been the focus; according to them Davanti wants to grow in a more controlled, brand-driven manner. So far the company has certainly more than fired a warning shot across the bows of other brands operating in the highly competitive aspirational mid-range sector of the UK market, while Davanti’s recent appointment of European sales director Michael Eckert, formerly of Sailun, Hankook and Michelin in his 21-year career, demonstrates its seriousness about growing into continental Europe. So this was an excellent time for the company to host its first dealer event; a three-day Product Experience trip at the Autódromo Internacional do Algarve.
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