Oak Tyres, part of Oak Group Holdings, and Linglong Tires have celebrated the first year of their strategic partnership. Since the partnership began, Oak Tyres has exclusively distributed Linglong’s comprehensive range of summer, winter and all-season PCR tyres across the UK and Ireland. To commemorate this milestone, president of Linglong Tires, Wang Feng, attended OGH’s […]
Davanti Tyres has gone from strength to strength since its debut nine years ago, and now Oak Group Holding is introducing a second proprietary brand. Envoy Tyres will give retailers an opportunity to offer their customers a new value segment product that will “deliver exceptional value and quality.” During last week’s The Tire Cologne show, Oak’s Gary Cross showed us the new Envoy range.
Oak Group Holdings, the parent company of Davanti Tyres and wholesaler Oak Tyres, will launch a second proprietary tyre brand at The Tire Cologne next week. Envoy Tyres is styled as a “new, value tyre brand” with a mission to “deliver exceptional value and quality,” and will reach the market with a range of four initial products in the last quarter of 2024. All four products will be available to preview at Koelnmesse (Hall 6.1, Stand E-038; 4-6 June). Oak Group will follow a similar strategy to the successful 2015 launch of Davanti in various markets around the world, and will start to seek key national distribution partners at Europe’s premier tyre expo next week.
Oak Group Holdings (OGH), the parent company of Oak Tyres, which is known as the distributor of Davanti Tyres amongst other things, has acquired the Ostles Scotland Ltd tyre and exhaust centre.
Established in 1987 and a long-standing customer of Oak Tyres and Davanti Tyres, Ostles has a strong reputation as a retailer in Galashiels and has also established a growing distribution presence across the Scottish borders. The business now sits under Oak Group Holdings, as part of OGH’s ambition to bolster its own distribution presence in the area.
According to the company, the acquisition marks a step towards diversifying OGH’s route to market in
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