Falken begins as Nordschleife advertiser
The ‘Advan Bogen’ has been a fixture of the Nürburgring since 2008 and fans have long grown accustomed to seeing the Yokohama flagship range’s highly visible signage at the Nordschleife circuit’s long high-speed right turn. But from January 2025 a new tyre brand is in town, with Falken Tyre Europe assuming sponsorship of section signs along the Nordschleife. No less than 31 signs at well-known Nordschleife sections now feature the Falken logo – and when reverently speaking of turn 14, diehard fans will whisper the name ‘Falkenbogen’.