GfK offers "cost-free opportunity" to truck tyre dealers
Many in the industry will be familiar with the work of GfK within the tyre market, producing regular reports on market size, market shares and trends, among other information. According to the old saying, "knowledge is power" and GfK (which stands for 'Growth from Knowledge') describes itself as 'a knowledge provider' and has been collecting, processing and analysing data on various markets since its foundation in 1937.