This year Pirelli initiated a mould cure retreading pilot project under the “Novatread” brand name. According to the Italian firm, in the long-term this product will be introduced throughout Europe and together with its new tyres will represent a full-portfolio, single-source solution. In an interview with Tyres & Accessories, Manfred Zoni, Central Europe sales and marketing director for Pirelli’s truck business, expounded on the strategic approach Pirelli is pursuing with its mould cure retreading and how this product offer fits together with its decentralised Novateck pre-cure retreading, which is carried out by certified partners.