Cooper Sponsors College American Football Halftime Show
Continuing the association of tyre manufacturers and half-time entertainment in American Football games (henceforth “football”), Cooper Tires has taken up an exclusive sponsorship with the ABC College Football Halftime Show for this season, which began over the weekend. The Cooper Tire Halftime Show will win coverage for the company where college football is broadcast, namely on ABC, ESPN, ESPN2 and on-line at ESPN.com. The sponsorship, which will feature the Cooper logo in a number of prominent locations, runs until mid-October. The Halftime Show brings viewers all the latest scores, game previews and expert analysis that college football fans have come to expect.