Rebranding for General Truck Tyre Range in North America
A relaunch of the General truck tyre range in North America is intended to give it “a stronger focus and an identity that will resonate with commercial truck drivers across the Americas.” Upon announcing the changes to the Continental Tire the Americas brand, truck tyre brand manager Libor Heger commented that the General commercial vehicle tyre portfolio would be expanded to meet the needs of customers throughout the entire continent.