Bridgestone Developing Low Rubber-Content Tyres
According to a new report from Bloomberg, Bridgestone is working on technology that would radically reduce the amount of natural and synthetic rubber used in each tyre it produces – without having an impact on quality or performance. The tyre-maker hopes to have the technology, which also encompasses other tyre components, in place within ten years, effectively cutting its total rubber consumption by 50 per cent. Reducing input costs is the hot battlefield for manufacturers as they tackle fast rising oil and NR cost increases while seeing white-hot growth opportunities in South America and Asia. Recouping on those higher costs has grown more difficult because lingering poor economic conditions continue to pressure commercial and consumer customers.