Bridgestone Integrates American Consumer Tyre Management Structure
A number of changes have been made to the Consumer Tire business management structure at Bridgestone Americas Tire Operations (BATO), making it more akin to the structure already in place at the tyre maker’s commercial tyre business. In announcing the restructuring, Bridgestone Americas refers to the new management model as “fully integrated” and one that will “facilitate continued growth and make the business even more customer-focused.”