Bridgestone Americas launches sport-oriented brand campaign
In addition to its sponsorship of the Super Bowl halftime show – this year featuring performances by Madonna, Cirque du Soleil and others – Bridgestone Americas Tire Operations is investing in a new brand campaign that will air during the football final and other major sporting events. The first in a series of five television commercials debuted 2 January, and two of the sports-themed advertisements will be screened during the Super Bowl XLVI on 5 February.