Goodyear EfficientGrip SUV tyre
Following the launch of its award-winning EfficientGrip passenger car tyre, Goodyear chose Portugal to showcase its new EfficientGrip SUV tyre, aimed squarely at the 4×4 and SUV market, from luxury, full-size vehicles through standard, compact and sub-compact ranges. The 4×4/SUV market in Europe is growing and is expected to reach several million vehicles by 2014, meaning increased demand for specialised 4×4/SUV tyres which combine performance and fuel economy.