Conti to sponsor US football event
Continental Tire will serve as the “official tyre” of 2012 Herbalife World Football Challenge in the US following the signing of a sponsorship deal. Under the agreement, Continental Tire will receive field board signage, end board signage, in-stadium media, hospitality, and category exclusivity at all the championship, which will take place across North America between 18 July and 11 August. This latest deal is in addition to the company’s official status sponsorship of Major League Soccer (MLS). Last year Bridgestone was a sponsor of the event.