North America
Unseasonable wet weather has boosted sales of Goodyear’s Aquatread 3 passenger car tyre in North America. Sales of the wet weather tyre have risen by 30%, setting record sales levels for the premium tyre brand. Some nine out of ten users said they would buy the tyre again, setting new records in customer loyalty achievements.
The Tire Association of North America (TANA), the Tire Retread Information Bureau (TRIB), the International Tire & Rubber Association (ITRA) and Tire Review have announced the creation of “The One Fund”. A unified effort to collect and distribute donations to the victims of the terrorist attack on the World Trade Centre. Donations will be accepted through until February 2002 and will be distributed to named benefactors.
Accuride Corporation (North America’s largest manufacturer and supplier of wheels for heavy/medium trucks and trailers) has announced plans to optimise its operations by restructuring the Company’s light steel wheel operations and closing its Columbia, Tennessee, facility. Accuride will consolidate the production of light wheels currently produced in Columbia into its other facilities.
The possibility of faulty wheel bolts being fitted to Honda vehicles has prompted the company to recall all vehicles manufactured between 9 January and 20 April. Defects have been found in 37 cases. Honda is investigating whether cars produced in North America or Europe are affected.
SmarTire Systems, the tyre pressure monitoring equipment supplier, has launched the US distribution of its new aftermarket products through the Tire Rack and Big O Tires. SmarTire CEO, Robert Rudman says, “These orders follow our initial distribution in Europe and represent the beginning of our marketing strategy for SmarTire’s aftermarket products in North America.”
Lemmerz International, Inc. – the world’s leading global supplier of automotive and commercial highway wheels – announced that first quarter 2001 diluted earnings per share is projected to be a loss of $(.27) compared to earnings per share of $.51 in first quarter 2000, and compared to a loss of $(.58) per share in fourth quarter 2000. Sales are lower than the record levels experienced in first quarter 2000, but have rebounded significantly from the levels experienced in the fourth quarter of 2000, when North American car producers reduced volumes to adjust light vehicle inventories. Ron Cucuz, Chairman and CEO: “Light vehicle production in North America has stabilised compared to the fourth quarter and volumes have strengthened slowly through the first three months of our current fiscal year. Europe and other operations outside of North America continue to perform very well.”
Changing climatic conditions are leading Goodyear engineers to develop tyres with greater levels of grip on wet surfaces. Precipitation levels in North America have risen dramatically in recent years, with figures climbing by as much as 15% in the US/Canadian border states. Elsewhere, storm levels have increased and seven hurricanes are expected this year. Goodyear’s chief engineer, Bill Egan says, “Greater levels of grip on rain-slick roads can be engineered on the computer for real world conditions. Improving a tyre’s wet-traction capabilities is vital in these times of changing weather patterns.”
Mark D. Ponton (50) has been appointed vice president of materials management for Goodyear in the USA. The post entails looking after Goodyear’s initiatives in warehousing and distribution in North America.
Michelin North America has announced that it will cut 2,000 of its 26,500 workforce. The cuts will target the whole company, not just specific job classifications, and will be spread across not just the 23 plants but the whole company. Most will be achieved through normal losses and voluntary redundancies. Michelin wants to trim $75m in annual costs beyond the already announced $125m, and does not want to wait until the weak North American market begins to improve but rather to develop lean structures and create the ability to react to the market independently, whether the market improves or not.
Bridgestone/Firestone and the Tire Retread Information Bureau (TRIB) are co-sponsoring the distribution of over 100,000 tire inflation brochures at the Commercial Vehicle Safety Alliance (CVSA) “Roadcheck 2001” program to be held throughout north America June 5-7, 2001. The four page brochure titled “What are the high costs of low air pressure” is entirely non-commercial and originally appeared in Bridgestone’s tire topic magazine, Real Answers. The brochures will be distributed by highway patrol officers at weight stations in all fifty states and U.S. territories, and all Canadian provinces and territories, as part of CVSA’s program to heighten truckers’ awareness of the importance of maintaining proper air pressure.
Nokian Tyres has reported its Q2 results, which proved better than analysts expected. While sales were as forecast (up 11.7 per cent to 95 million Euro), operating income was much higher than predicted at 8.5 million Euro, with an operating margin of 8.9 per cent (last year, 3.5 per cent). Results were helped by the 1.9 million Euro operating profit recorded by the Vianor retail chain. Analysts are cautious about the outlook for the second half of the year, with much depending on winter tyre sales.
Increased demand in Latin America has prompted Goodyear to resume production of aircraft tyres at its factory in Sao Paulo, Brazil. Manufacture of these tyres began in 1943 and was stopped in 1992. The biggest customer is Brazilian aeroplane maker Embraer; the fourth largest in the world, and which is currently constructing a new factory in Brazil. 30 per cent of the Sao Paulo aircraft tyres will be for the Brazilian market, with the remaining 70 per cent exported to North America, Europe, Asia, Latin America and Australia. Goodyear claims to be the world leader in aircraft tyre manufacturing.
More and more tyre dealers ask for the tyre pressure control systems with which the newest car models are fitted as original equipment. They are annoyed at getting no satisfactory answer, even from the car dealers selling these cars. One of the problems is that there is no standardised system. Most European car manufacturers are using as a basic a system from supplier Beru, for example with valves from Alligator. But the French car makers went down different development paths with other suppliers, for example Valeo and valve-sub supplier Schrader. The systems are completely different! If it is not possible for the Europeans to find a common level of tyre wheel systems with tyre pressure monitoring sub systems how difficult might it be to find harmony with the car makers from Japan/Korea and North America? The tyre pressure controlling systems situation is constantly changing, but we are painting a picture of the situation today. For example to secure the function of the newest Renault Laguna II the car maker explains that you must use only original parts – for example only Renault wheels. Using different wheels makes it impossible to fix the sensors and the function of the system is interrupted. If this were to become typical the free workshops (car repair stations, fast fitters or tyre dealers) will be unable to take part in the new technologies and the only workshops working with the systems, repairing details and replacing parts, will be the workshops of the car manufacturers.
The Continental Group is reporting a turnover of 2.578 bn Euro, compared with 2.426 bn Euro for the first quarter of 2000, and EBIT figures fell from 135 to 106 million Euro. Despite the fact that the Automotive Systems business unit showed a large increase in turnover from 749 million Euro (Q1 2000) to 879 million Euro, EBIT came down from 29 to 26 million Euro. Only ContiTech – which is up for sale – reported more or less unchanged figures. ContiTech’s turnover makes up 18.5 per cent of the group’s turnover, but 42 per cent of the group’s EBIT comes from ContiTech. The performance of the passenger car tyre division was quite good, with a growth in sales from 588 to 636 million Euro and an EBIT rising from 36 million Euro (Q1 2000) to 46 million Euro. The situation at General Tire North America, now named Continental North America, is dire. For the first quarter of last year, the company achieved an EBIT of 15 million Euro. For the same period this year, it reported a loss of 23 million Euro. At the moment, there are no signs of a turnaround for the tyre division in North America.
Good news for Bridgestone/Firestone Inc. in North America. GM has chosen the tyre manufacturer once again as their tyre supplier of the year and underlined the quality and performance of these tyres.
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