Cooper Drops Avon From UK Company Name
From the 1 January 2006 Cooper-Avon Tyres Ltd, will be known as Cooper Tire & Rubber Company Europe Ltd. The news follows the launch of a new international corporate image at the SEMA show in November and is seen as an effort to unify the company’s global operations. While the move is clearly linked to the company’s efforts to enhance the global recognition of its Cooper brand, this will not be at the expense of the Avon brand, according to Cooper.