Michelin to Introduce New 2CT Tyre In January
Tyres & Accessories has seen a preview of Michelin’s new sport touring tyre, which will be launched at the Motorbike Trade Expo in January. Details are sketchy at the moment, but external independent testing appears to suggest that the new dual compound tyre will last 10 per cent longer than any of its competitors. Michelin representatives told T&A the manufacturer has planned an extensive publicity campaign, which will be followed up with a comprehensive marketing strategy. This includes: a new website, revised retailer opportunities, show participations and media, advertising and PR activities. Furthermore, sources report that the manufacturer’s Expo stand will be one of the biggest at the show.