CMA & Double Coin Announce New Brand Image
A new look is being rolled out by CMA, LLC and Double Coin tyres in the US by way of a new logo design and brand positioning. The new image, reports the North American distributor of the Chinese made brand, represents the changing dynamics of the organisations and the products, while the new logos provide the backbone of a new marketing campaign and strategy.
“The new CMA logo will match our business target of a progressive, modern corporation” CMA’s president, Mike Yang, said. “CMA’s business has changed since its formation as an organisation in 1997. This new logo represents our growth and future direction.” Aaron Murphy, vice president of CMA, added: “CMA has been known as a cutting-edge manufacturer and supplier. As we energise our marketing and manufacturing to position ourselves as a Tier 2 supplier, the perception of our image must match.”