If you’ve bought a new car any time recently, or indeed since the start of the century, chances are it arrived with alloy rims as standard. Alloys are well established as the fitment of choice in Europe, and widespread OEM take-up has been accompanied by rising expectations regarding quality. The knock-on effect of this has also influenced the aftermarket: Amongst those meeting demand for higher quality products by investing in their facilities is the Alcar Group, which recently ploughed around 7.3 million euros into the final stages of the manufacturing process.