Nokian Tyres
The Association for Finnish Work, a Helsinki-based organisation tasked with raising the profile of Finnish-made products and ensuring their success, has granted Nokian Heavy Tyres the right to use its Key Flag symbol on tyres, wheels and retreading materials. The Key Flag denotes that these products are produced in Finland and contain at least 50% domestic content.
Nokian Tyres is investing approximately US$174 million to double tyre capacity at its factory in the USA and to expand warehousing capabilities at the Dayton, Tennessee site. This project will lead to the creation of 75 new jobs at the Dayton facility this year, and the expansion will also enable Nokian to add light truck tyres to the plant’s product mix in 2023.
Many tyre makers have faced difficult decisions in the weeks and months since Russian troops first marched across Ukraine’s border on 24 February. Companies such as Nokian Tyres, Bridgestone, Continental, Michelin, Yokohama and Pirelli have needed to decide whether to continue operating their Russian plants. Four of these manufacturers are turning their backs on Russia or considering doing so, but two apparently are not.
From next year, Qingdao Sentury Tire will manufacture passenger car tyres under the Nokian brand name for the Central European market. Under a recently-signed contract manufacturing agreement between Nokian Tyres plc and Qingdao Sentury Tire Co., Ltd., production of a selected range of Nokian-designed and -tested tyres will commence in the first half of 2023, with products reaching the market in the second half of the year.
Nokian Tyres achieved an A- score by CDP (formerly Carbon Disclosure Project) in the Climate Change sector for its actions aimed at decreasing greenhouse gas emissions and mitigating climate risks. The annual CDP report is deemed one of the most trusted indicators for performance on corporate climate change mitigation. Scores A and A- represent leadership level.
At the end of June, Nokian Tyres announced that it was executing a “controlled exit” from Russia. By August Russian news sources were reporting that Nokian was accepting “binding offers” for its Russian tyre plant up until the end of September. At the end of October, Nokian confirmed that it had agreed terms with Tatneft to sell its Russian tyre operations for roughly 400 million euros. More than a month later, Nokian Tyres spokespeople are speaking of “substantial uncertainties” relating to the Tatneft deal.
In addition to our live social media reporting and reporting the highlights of the 2022 Tyre Industry Conference in last month’s magazine, the December edition of Tyres & Accessories brings you curated coverage of the NTDA chairman and chief executive speeches as part of our “Looking back, Looking forward” review-of-the-year feature. With so much having taken place within the tyre market, the nation and the world as a whole, the two speeches offer a distinctly tyre distribution perspective on key issues relating to the associations growing membership, how it is developing relationships with other trade and charitable bodies and how it is investing in the future of the business via training initiatives.
Nokian Tyres has acquired a property adjacent to its headquarters and factory in Nokia, Finland. With the addition of this 27,000 square metre building, the Nokian Tyres site in Nokia approaches 150,000 square metres in total.
The EU ban on tyre imports from Russia has hit one company particularly hard: Nokian Tyres. Prior to February 2022, the Finnish manufacturer produced 17 million tyres a year in a factory near St. Petersburg, 82 per cent of its global output. Ten million of these were exported, mainly to Europe. This has no longer been possible since 10 July, with consequences for Nokian Tyres’ Central Europe sales region.
At a time when it is investing in new European capacity and exiting Russia, Finland’s Nokian Tyres has announced a reorganisation of its structure and management. These measures centre upon a combining of all Passenger Car Tyres commercial operations under the leadership of Anna Hyvönen, who currently serves as executive vice-president North America, Nordics and Vianor. Bahri Kurter, executive vice-president Central Europe at Nokian Tyres, is leaving the company to “pursue his career outside of Nokian Tyres.”
Due to the war in Ukraine and subsequent, tightening sanctions, Nokian Tyres plc has determined that it is “no longer feasible nor sustainable” to continue operations in Russia. The Finnish tyre maker’s Board of Directors thus decided today to initiate a controlled exit from this market. Exit preparations start immediately and Nokian Tyres will evaluate different options for its departure, with “due consideration to local employees and legislation.”
Nokian Tyres is “preparing for the future” by purchasing three hectares of land near its factory in Nokia, Finland – but it says this site won’t be home to its planned European manufacturing facility. The tyre maker says the property’s location in the immediate vicinity of its factory and headquarters “enables synergies in future development projects.”
Although the war in Ukraine and subsequent sanctions continue to “cause significant uncertainty” for Nokian Tyres’ operating environment, especially in regards to its business in Russia, on Friday the company reported that demand for its tyres has nonetheless remained good. For this reason, and after successfully implementing price increases to mitigate the impact of inflation, Nokian Tyres has raised its net sales guidance for 2022.
Olli Seppälä, formerly head of research and development at Nokian Tyres, parted ways with the tyre maker last week. The decision to move on after almost two decades wasn’t one taken lightly, Seppälä reports, adding that he leaves a company that “has a stronger product portfolio than ever” as well as “even better products in the pipeline and capable, talented employees who lead and drive the company forward.”
The latest EU sanctions against Russia will seriously affect Nokian Tyres and its business in Europe. The tyre maker says the sanctions will have a “significant impact” on its ability to manufacture tyres in Russia, which will reduce its ability to sell tyres in the EU, and within Central Europe in particular.
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Nokian Tyres
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