Nexen Tire has extended its sponsorship deal with German football club Eintracht Frankfurt through to the 2021/22 season. With the newly extended contract, Nexen Tire enjoy visibility at the Bundesliga club’s home stadium including in broadcast feeds, perimeter boards and commercials.
An official opening ceremony is being held today for Nexen Tire’s new tyre factory in Žatec, Czech Republic. Numerous dignitaries have attended the event, including Petr Očko, the country’s Deputy Minister of Industry and Trade, Travis Kang, Nexen Tire’s global chief executive officer, and Byung-Joong Kang, the company’s chairman.
Last season’s engagement with ‘domestic treble’ winner Manchester City F.C. gave Nexen Tire abundant exposure. The tyre maker returns again in 2019/20 as an Official Partner, its fifth season with the club and its third as Sleeve Partner. The current season got underway with a 5-0 win against West Ham last Saturday.
You have to get up early to fool a Tyrepress.com reader. A couple of weeks ago we asked who could correctly identify five winter tyres with remarkably similar tread patterns – and most respondents could.
Directional or v-shaped treads offer several advantages on wet and snow-covered roads. Such patterns provide good levels of traction and also effectively remove water from the contact patch, thus offering stability and protection against aquaplaning. These characteristics make directional patterns an obvious choice for winter and all-season tyres, and it’s no surprise that the v-shaped tread is well-represented in these segments.
Nexen Tire has formed a strategic partnership with Plug and Play, the world’s largest corporate innovation platform and startup accelerator. Plug and Play was an early investor in Silicon Valley’s most renowned firms including PayPal, Lending Club, Dropbox and SoundHound. In doing so Nexen has highlighted its view of the importance of start-up thinking, future mobility, open-R&D and the Internet of Things (IoT) – all trends that the wider tyre industry is predicted to become increasingly involved in over time.
Following on from the two tyres launched last year, the N’Fera Sport and Winguard Sport 2 SUV, Nexen Tire has introduced further additions to its portfolio. The company presented the new pair, the Nexen N’Fera Primus and Nexen Roadian AT 4×4, at the Autopromotec show in Bologna this month.
Nexen Tire has a new R&D hub – the Nexen Central Research Institute, or Nexen univerCITY. Located in the Magok Industrial Complex in Seoul, South Korea, the 57,000 square metre facility will act as a research and development hub for Nexen Tire’s centres in the USA, Europe and China. More than 300 people attended an official opening ceremony for the Nexen univerCITY late last month.
The Korea Fair Trade Commission (KFTC) announced today that it has fined Kumho Tire and Nexen Tire for forcing South Korean retailers to sell tyres at or above specific set prices.
Nexen Tire Europe is due to begin trial production at its new facility in Zatec, the Czech Republic. The news marks the virtual completion of the project that started in October 2015.
South Korean tyre makers are well-represented at the iF Design Award 2019. In addition to the trio of awards that Hankook Tire will walk away with at next month’s ceremony, Nexen Tire shares that it’s Nexen N’Fera AU7 is a winner in the ‘Product’ category of this year’s awards.
Kumho Tire has been struggling appoint new company leadership after its previous chairman left following Doublestar’s purchase of the company.
The largest UK tyre wholesaler, Stapleton’s has long acknowledged the SUV/4×4 sector’s ability to transcend other segments with steady upward performance against a particularly volatile background. While a global rise in raw materials prices and post-referendum inflation are taking a toll on the UK, Stapleton’s notes the internationalism of the industry means the impact will be considerable, because where the car industry goes the tyre industry must inevitably follow.
Tyre testers have labelled all-season tyres a ‘compromise’ purchase in past years for their inability to deliver the performance of both summer and winter tyres whenever the weather snaps its fingers and demands this. In its evaluation of the current generation of all-season rubber, Germany’s auto motor und sport harbours no illusions that such a compromise still exists. It wanted to know, however, whether the compromise can be effectively reduced through considered choice of product – the answer, the publication shares, is that it can.
Nexen Tire Europe moved its head office and European technical centre to a new purpose-built 11,000 square metre location in Kelkheim, Germany on 5 September 2018.
According to the company, the Lise-Meitner-Straße site was constructed in less than 13 months, with the focus on making an ecologically friendly building and using materials sourced from local companies.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.