AC Milan and Nexen Tire have announced a new partnership that will see the South Korean brand become the football club’s new tyre partner in the Italian market. The announcement follows a positive season for the ‘Rossoneri’, which saw AC Milan secure a second-place finish in the top-flight Serie A championship and qualify for the UEFA Champions League.
The EV6 is Kia’s first dedicated electric vehicle. Based on Hyundai Motor Group’s Electric Global Modular Platform (E-GMP), the EV6 offers a range of up to 316 miles and rapid charging – when using the State of Charge (SOC) mode, the car can charge from 10 to 80 per cent in just 18 minutes. Nexen Tire reports it is supplying two tyres as original equipment.
Korean tyre maker Nexen Tire has launched a new brand identity along with a new slogan – ‘We Got You’. The aim of both is to further strengthen customer satisfaction with a focus on modern mobility solutions that improve quality of life in a changing world.
The eighth incarnation of the Volkswagen Golf and the fourth generation Seat Leon are both now available ex-works with Nexen N’Fera Sport tyres. Nexen Tire will supply original equipment tyres for these two cars in size 225/45R17 91W.
Stellantis, the company created through the merger of Peugeot and Fiat Chrysler Automobiles in January, has honoured Nexen Tire at its inaugural Supplier Awards. It awarded the tyre maker for Competitiveness, one of eight categories in this year’s event; Nexen was one of two firms recognised for “outstanding performance in terms of cost savings (commercial, process, technical solutions and logistics) and their proposals for a cost reduction portfolio in line with Stellantis’ objectives.”
Porsche will unveil the facelifted 2021 Panamera in August, and Nexen Tire reports its supply of original equipment tyres to this updated second-generation saloon. The new version of the Panamera will wear the Nexen N’Fera Sport in sizes 265/45 R19 105Y XL and 295/40 R19 108Y XL.
Nexen Tire will raise prices across its entire product range on 1 August 2021. The global tyre manufacturer said the increases are due to “significantly increased raw material prices as well as freight and logistics costs.” The increase affects prices for all company brands in the replacement market, including summer, winter and all-season tyre product lines on the European market, including UK and Russia.
Stapleton’s (Tyre Services) is conservatively optimistic for the summer months thanks to its exclusive brands, which offer particularly strong UHP tyres in the mid-range. Korean manufacturer Nexen Tire is due to begin shipping new N’Fera and N’Blue tyres to the UK imminently, while the latest tyres from Maxxis have helped the Taiwan-based brand to its best year of independent tyre test results ever in 2020.
Nexen Tire has congratulated long-term partner Manchester City Football Club for its “phenomenal victory” in the 2020/21 Premier League season. Travis Kang, the tyre maker’s chief executive officer, comments that while the past year has been “a whirlwind,” Manchester City’s latest win has “certainly brought joy” to both Nexen and the team’s fans.
Nexen Tire Europe s.r.o. has appointed José Luis Corral Rosado its director of marketing for Europe. He joined Nexen on 1 February, and in his new role will intensify the tyre maker’s strategic brand communications and work to elevate brand recognition.
Nexen Tire has established Next Century Ventures (NCV), a Silicon Valley-based initiative aimed at backing budding mobility start-ups. Jin Mann Lee, chief strategy officer at Nexen Tire, will double as the managing partner at Next Century Ventures.
Manchester City F.C. and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City. This free virtual race officially begins on 22 April 2021 and encourages participants of any age or fitness level to exercise and adopt a healthier lifestyle by getting outside and being active over a 45-day period.
Nexen Tire shares that it began shipping tyres to Hyundai for original equipment fitment on the fourth-generation Tucson in January. Hyundai Tucson models sold in the Middle East, Africa, and Latin America wear the Nexen N’Fera Primus in sizes 215/65R17, 235/55R18, and 235/50R19. This deal represents the first occasion that Nexen’s European manufacturing plant in the Czech Republic has supplied OE tyres.
Audi has approved three Nexen tyres for fitment on the new A3. The Korean tyre-maker will supply the N’Fera Sport UHP tyre, the N’Blue S summer eco tyre and the Winguard Sport 2 winter tyre for fitment on the premium compact Audi. The fourth-generation Audi A3, the marque’s premium compact car, was launched in Spring 2020, and is available in Sportback, built on the Volkswagen Group’s MQB platform, and Saloon variants.
Nexen Tire Europe is rationalising its approach to sales and marketing, and has thus announced changes affecting its operations in Austria and Sweden. The tyre maker will transfer responsibility for both markets’ sales organisations to its European headquarters in Kelkheim, Germany by the end of Q1 2021.
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