Nexen Tire has signed a fourth partnership agreement with Manchester City Football Club. If the official photo can be trusted, the latest multi-year deal extends to 2026 and thus covers the two parties’ tenth anniversary together.
Nexen Tire has unveiled a sustainable concept tyre containing 52% renewable & recycled raw materials. This Nexen EcoTech tyre, which according to its sidewall is “for the greenish future,” consists of 44% renewable materials, including natural rubber, bio-based synthetic rubber, rice husk silica and bio-based rubber chemicals. A further 8% is recycled content, including cord made from recycled PET bottles and bead wire sourced from scrap metal.
The Nexen Roadian HTX 2 is an awardee at the iF Design Awards 2023, having gained an accolade in the product design category. This honour for the HTX 2 precedes the tyre’s launch in European markets, which will take place during the course of this year. The HTX 2 will apparently complement the existing HTX range at first, however Nexen Tire has not yet released details about the launch range.
While tyre retail sales volumes in Russia reportedly declined 16% year-on-year in Q1 2023, to 3.2 million units, sales value dropped 42%. The growing popularity of lower-priced tyres partially explains this larger decrease in turnover, and imports from China and Korea rose significantly. An expert from one association nonetheless still recommends European tyres, even though they’re hard to find and expensive.
Nexen Tire has increased the price of its winter tyres across all the company’s own brands in the replacement market. The new price list for winter tyres will be valid for the whole European market, including the United Kingdom and Turkey.
Next Century Ventures (NCV), Nexen Tire’s venture capital arm, has invested in Automotus, a curbside management technology company. Nexen representatives described the investment as a way of meeting “NCV’s goals to revolutionize the mobility industry”. No financial details have been released.
Nexen Tire reports that Audi A3 models sold in Europe are available with factory fitted Nexen N’Fera Sport and N’Blue 4 Season tyres. The fourth generation A3 wears the N’Fera Sport in size 225/40R18 92Y XL and the N’Blue 4 Season in 225/45R17 94V XL.
Nexen Tire has entered into a further sporting partnership, this time with US ice hockey team the Chicago Blackhawks. Beginning with the 2022–23 season, the tyre maker will feature on a variety of physical and digital marketing assets, including signage at the Blackhawk’s home rink, Fifth Third Arena.
Purge any thought that Hankook Tire has a monopoly when it comes to tie-ups between the tyre and fashion industries, even in the Korean Peninsula. Rival firm Nexen Tire is collaborating with French-born outdoor wear brand Eider to release four types of hiking shoes and boots. All feature soles containing tyre compounds.
Two Nexen concept tyres, the Conqueror and Pureback, have been named finalists at the 2022 International Design Excellence Awards (IDEA) in the United States. These tyres were developed through a joint industry-academic collaboration with design students, Nexen Tire and The Korea Design Membership Plus (KDM+). Nexen says the partners’ focus was to create concept tyres that “can combat tough climate conditions and environmental challenges.”
Nexen Tire has become an original equipment supplier for the third-generation BMW X1 and the all-electric iX1. The tyre maker’s plant in Žatec, Czech Republic will manufacture a version of the Nexen N’Fera Sport tailored to meet BMW’s requirements for the compact SUVs. Nexen has not specified the tyre sizes it is supplying to BMW.
The new Hyundai Ioniq 6 will roll off factory lines on Nexen Tire’s all-season N’fera AU7 EV and the N’fera Sport EV. The latest electric car from Hyndai boasts a range potential of more than 500km per charge. It contains a range of lighting technologies that communicate with vehicles and people, including dual-colour ambient mood lamps, flexible and comfortable indoor spaces, and interactive pixel lights. It uses a 400V/800V multi-fast charging system and V2L functionality in addition to offering dynamic driving performance, cutting-edge safety and convenience specifications.
Nexen, which is exclusively distributed by Stapleton’s (Tyre Services) Ltd in the UK, collaborated with Petrolheadonism to sponsor Tucked at the Manor, their second show of 2022 with Nexen as headline sponsor.
Promoted as the “first step in Alfa Romeo’s electric journey”, Tonale is the Italian brand’s take on “reinventing the SUV”. This new addition to the Alfa Romeo line-up is initially available as a petrol mild hybrid, with a plug-in hybrid arriving at a later date.
The recently announced continuation of its partnership with Manchester City F.C. isn’t the only football activity that Nexen Tire is maintaining during the current season. The tyre maker has announced an extension of its sponsorship of German Bundesliga club Eintracht Frankfurt e.V. The freshly-reaffirmed partnership will continue through to the 2024/25 season.
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