Nexen Tire is “restructuring” the prices of its summer and all-season tyres. The new price list will be valid for the European market, including the United Kingdom and Turkey. The “necessary structural price adjustment” is effective from 1 October 2023 and applies to all orders placed from that date.
Nexen Tire reports that it is fortifying its European organizational structure by assigning new members in key positions. The moves includes “restructuring current functional department underneath” and the expansion of its presence in Germany through appointing a new managing director. At the same time, UK managing director responsibilities have been re-assigned.
Production of the G60/G61/G68 BMW 5 Series has commenced, and the first deliveries will begin any time now. UK-spec M Sport models of this eighth-generation BMW executive saloon come with 19-inch light alloy wheels as standard equipment, while M Sport Pro models receive 20-inch light alloy wheels. BMW UK says the enlarged diameter over its predecessor’s rims gives the vehicle an “even more sporty presence.” Options available for all versions include 20-inch and 21-inch light alloy wheels, and the BMW list of approved rims and tyres for the G60 also includes an 18-inch fitment.
An extension to Nexen Tire’s sports advertising in the USA commences today. Visitors to NBA games will see the Nexen Tire logo courtside and on television from 24 October, and this will be followed by brand placement at the NCAA from November 2023 and with a selection of MLB teams from March 2024.
Following the news that Nexen Tire and Grupo Soledad are partnering to supply the Korean tyre maker’s products to the Spanish Policia Nacional, Nexen representatives have confirmed the details.
Yet another crossover is entering the vehicle parc in the shape of the Alfa Romeo Tonale, which in UK spec is exclusively available as a mild hybrid or plug-in hybrid model. Continental has announced being one of the tyre suppliers for versions equipped with 17- and 18-inch rims. It will ship Continental EcoContact 6 tyres to Alfa Romeo’s Pomigliano d’Arco plant in Naples, Italy, where they will be fitted to the Tonale in sizes 215/60 R 17 96V and 235/50 R 18 97V.
Tyre makers such as Michelin and Bridgestone may be preparing to drive on the moon, but Nexen Tire has its sights on Mars. The Korean tyre maker has received recognition in the International Design Excellence Awards (IDEA) 2023 for its Mearth concept tyre.
Nexen Tire has released its latest annual Sustainability Report, detailing progress towards sustainable management performance and other environmental, social and governance (ESG) commitments. The report, the tyre maker’s fourth, highlights ESG developments, progress and focus as well as details expanding a mid-to-long-term roadmap for ESG management.
Nexen plans to expand its production capacity by 40 per cent within five years. It plans to achieve this by building a new tyre factory in the United States and to expand its existing Czech factory. According to Korean media reports, Nexens’ factory in Zatec, Czech Republic, will complete the expansion project in September this year, following its 2019 official opening. Progress on the expansion project, which commenced immediately after opening, was delayed by the Covid-19 pandemic. Nexen has invested 1.2 trillion won (approximately £732 million) in the expansion of the Czech factory. Before the expansion, the factory was able to produce 5.5 million tyres per year. After the expansion phase in 2024, the production capacity is expected to be 9.2 million tyres. By 2025, it is expected the production capacity to increase further to 11 million tyres.
Colourful big cats are teaming up with tyres in a new collaboration between Nexen Tire and Haitian-American artist Kervin Brisseaux. The tyre maker explains that efforts to establish itself as “a trendy and innovative brand” in the European market are behind the advertising campaign that is based upon Brisseaux’s artwork.
Earlier in the month, Tyrepress.com reported that Kumho Tire has succeeded Nexen Tire as official tyre partner of football club AC Milan. Nexen Tire has now announced a new partnership but remains within Italy’s Serie A championship as partner of Juventus FC. The Korean tyre maker takes over from Linglong Tire, who had partnered with Juventus since 2018.
Nexen Tire is considering eight southeastern US states as the possible location for a new $1.3-billion tyre factory project. According to stock market filing published on 18 May, Nexen is set to make a decision on the project by the end of 2023, with a view to getting the factory operational by 2028-2029.
Nexen Tire has joined the United Nations Global Compact (UNGC), an international initiative for sustainable and responsible corporate management. By signing on to the UNGC, the Korean tyre maker commits to aligning its actions with ten sustainability principles and pledges to contribute to the UNGC’s Sustainable Development Goals.
Nexen Tire has signed a fourth partnership agreement with Manchester City Football Club. If the official photo can be trusted, the latest multi-year deal extends to 2026 and thus covers the two parties’ tenth anniversary together.
Nexen Tire has unveiled a sustainable concept tyre containing 52% renewable & recycled raw materials. This Nexen EcoTech tyre, which according to its sidewall is “for the greenish future,” consists of 44% renewable materials, including natural rubber, bio-based synthetic rubber, rice husk silica and bio-based rubber chemicals. A further 8% is recycled content, including cord made from recycled PET bottles and bead wire sourced from scrap metal.
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