Travis (Ho-chan) Kang, chief executive officer of Nexen Tire, has taken part in the official inauguration of a new joint venture company set up to sell the Nexen and Roadstone tyre brands in Japan. The joint venture is called Nexen Tire Japan Inc. and is 51 per cent owned by Nexen Tire, with Toyota Tsusho Corporation, the Toyota Group’s trading arm, holding the remaining 49 per cent share.
Under an agreement recently signed between Nexen Tire and Pirelli Latam Participacoes LTDA, Pirelli is now the exclusive distributor of Nexen car, SUV and van tyres in Brazil. The Nexen products have been distributed through the official Pirelli network within the country since November 2016.
Stapleton’s states that it has for several years engaged in expansion, rationalisation and consolidation of its nationwide distribution operation. As a result, the wholesaler says its new regional hubs and larger delivery fleet are yielding advantages for retailer customers. Wholesale director Nigel O’Hara said the company’s “constant focus on our retailers’ individual needs… sets us apart.” The company’s recent efforts have been in translating the benefits of being a national distribution operation to “real competitive benefits” on a local and personal basis.”
At the start of the year, the British car industry revelled in optimism that an all-time vehicle production record would be achieved by 2020 in the UK. The 900,000 cars rolling off the UK’s production lines in the first half 2016 – a sixteen-year high and 13 per cent up on the same portion of 2015 – gave more reason to be hailing this new dawn, and while a significant measure of doubt was added by Brexit, the figures suggest that the growth has come with premiumisation and a sustained boom in SUV manufacturing. High-end marques such as Range Rover drive this new demand and have made the UK Europe’s second biggest premium car producer. In 2010, the premium sector accounted for just 34 per cent of UK production; should trends continue, by 2020 this figure is expected to hit 54 per cent, with SUV and 4×4 models a big part of this.
Porsche has chosen Nexen N’Fera RU1 255/55 R18 109Y XL tyres as original equipment (OE) on it is Porsche Cayenne model. The news marks the first time Nexen tyres have been approved as OE for any Porsche car.
The Korea Tire Manufacturers Association (KTMA) reports that the total value of tyres imported into Korea reached US$511.48 million (561.6 billion won) in 2015, up 63.8 per cent from $312.27 million in 2010. Tyre imports in the first half of 2016 (January to June) also increased, growing 6.2 per cent year-on-year to $250.84 million.
A concept from Nexen Tire that allows motorists to simply replace their tyre’s tread rather than the entire tyre has been acknowledged at this year’s Red Dot Design Awards. The Green Hive tyre, which possesses a “rechargeable tread,” has been awarded in the ‘Design Concept’ award category.
Leading national wholesaler Stapleton’s Tyre Services reports that, while the company stocks all the best known brands, in recent years “some excellent alternatives of HP and UHP have been introduced into Stapleton’s stable”. This applies across all price point, but – say company representatives – retailers’ wishes steers the development of the company’s UHP tyre offering.
Nexen Tire will exhibit “the company, current product lines and future development projects” from a 300sqm stand in Hall 3 (Stand C32) at Reifen 2016.
Nexen Tire has ranked 4th out of 12 tyre brands in the passenger car segment of the 2016 JD Power Original Equipment Tire Customer Satisfaction Study, marking a considerable improvement in customer satisfaction from last year.
Nexen Tire is increasing its sponsorship of Major League Baseball in the US this year by partnering with a third team. The tyre maker has announced sponsorship of the Pittsburgh Pirates for the 2016 season, and its continued partnership with the Texas Rangers and LA Angels. Its sponsorship of the LA Dodgers and Detroit Tigers concluded at the end of the 2015 season.
In response to a recent, less than favourable third party tyre test, Giti Tire has run two sets of independent tests with Dekra and “a leading German tyre testing association” to verify the wet braking performance of its GT Radial Champiro FE1 tyre. In the case of the original test, the Nexen Nblue HD Plus was chosen as the comparison product based on the reported results, which had this tyre as the test winner. Therefore Giti ran its tests using the same Nexen product as a comparison.
Nexen Tire, a leading global tire manufacturer, announced that the company will launch ‘Purple Summit’, an integrated marketing campaign, as part of its efforts to expand global marketing activities and strengthen relationships with business partners.
Leading wholesaler offers multiple SUV/4×4 options Stapleton’s is offering to help retailers get up to speed for what the wholesaler believes will be an “SUV/4×4 tyres bonanza”. Their optimism is based on the fact that, after the turn of the New Year, the British motor industry announced that it is accelerating towards an all-time record […]
Giti Tire has re-stated its intention to commission “further tests with an independent body” following the recently published Auto Club Europa (ACE) comparative summer tyre tests, in which its GT Radial Champiro FE1 was ranked tenth out of ten “price-competitive” tyres.
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