Nexen Tire is supplying itsN’blue HD Plus tyre to Volkswagen, Seat and Skoda. The company’s N’blue HD Plus in size 215/45R17 91W will be fitted to the upgraded Volkswagen Polo. The same tyre in sizes 205/60R16 92V and 215/60R16 95V was selected for the Volkswagen T-Roc, a new compact SUV manufactured in Portugal.
Kawaii!! Next summer, Japanese consumers will – should they wish – be able to buy Hello Kitty tyres for their cars. This too cute for words opportunity comes thanks to a collaboration between Sanrio and Nexen Tire Japan. The tyres will feature the Hello Kitty logo and name on the sidewall – in pink. A tyre featuring Cinnamoroll, a long-eared white flying puppy whose tail resembles a cinnamon roll, will also be available and will presumably by met by an eager market.
On the back of higher volumes, Nexen Tire reports t its net sales in the second quarter of 2017 rose 4.2 per cent year-on-year to KRW 514.1 billion (£350.4 million). Operating profit was, however, impacted by the high costs of raw materials in the first half of this year and fell 37.4 per cent to KRW 43.6 billion (£29.7 million). The operating margin decreased by 4.0 percentage points year-on-year to 7.8 per cent.
Further ‘silverware’ for Nexen Tire – two of the South Korean manufacturer’s products, the N’Fera AU7 and the Breathre concept tyre, have received International Design Excellence Awards (IDEA).
The best designers and manufacturers of the year were recognised on 3 July at the Red Dot Gala 2017 event in Essen, Germany, and amongst the products selected by the 9-strong Red Dot judging panel were five tyres; these gained ‘Red Dot’ awards in Product Design. The awarded tyres are the Continental PremiumContact 6, Federal 595RS-RR, Laufenn I FIT, Kumho Crugen HP71 and Nexen N’Fera RU1.
In any sphere of driving, from motorsports to day-to-day motoring, peak performance doesn’t come cheap – and that goes for the tyres as much as for the vehicles themselves. After all, when you’ve invested in a prestige, state of the art vehicle you won’t want to sully its perfection with tyres that are in any way inferior to those fitted as original equipment – especially since they’re the parts transmitting your vehicle’s raw power to the tarmac and turn it into adrenaline and acceleration.
Nexen Tire has announced that prices for its tyres will increase in all European markets as of 1 June. The Korean manufacturer’s range of passenger car tyres – summer and all-season – will rise linearly by four per cent.
Nexen Tire will present its latest patterns and the All Road Transform concept from its 170sqm booth at Autopromotec in Bologna, Italy (24-28 May 2017).
South Korea’s Nexen Tyre has announced that the company ranked fourth out of 12 tyre brands in the passenger car segment of the 2017 JD Power Original Equipment Tyre Customer Satisfaction Study for the second consecutive year.
Following the announcement of its new sleeve sponsorship deal with Manchester City, Nexen Tire held its ‘2017 Purple Summit’ in Manchester. The Purple Summit is an effort to foster and strengthen relationships with worldwide business partners. It particularly targeted acceleration of the company’s presence in the global market. This year, selected valuable business partners from 34 countries attended the event.
Nexen Tire has redesigned its global website, nexentire.com. The revised site offers information on Nexen Tire products, services, general tyre information, news and campaigns, and corporate information in a format that fits PCs, tablets and smartphones.
Nexen Tire has overhauled its global website. The nexentire.com site is said to be more “digital friendly” and in addition to displaying corporate and product news, including a comparative Key Performance Indicator function, visitors to the site can read and view content uploaded to Facebook, YouTube, or various blogs, and also share content from the website with other social media platforms. As expected, the site is designed for use with a number of devices.
Korean tyre manufacturer Nexen has announced that it will raise prices by up to 9 per cent across its different product segments and dimensions.
Almost 10 years on from the trauma of the global ‘credit crunch’ and we’re still not entirely free of the economic aftershock. The resulting times of austerity have made for tough competition for every pound in the motorist’s pocket – and the forecasts suggest even more tough times ahead. In a trade as utterly international as the tyre industry the outcome of the 23 June referendum on the EU was always going to have profound effects – and the marginal victory for the Brexit side predictably has caused dramatic weakening of the pound against both the Euro and the dollar.
Nexen Tire shares that seven of its products have won Good Design Awards in Korea and the US, bringing the total number of product awards gained by the tyre maker last year to 16.
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