The Nexen N’blue S has arrived, and Nexen Tire says its new summer tyre offers “advanced safety, energy efficiency, and superior driving stability.” Test results show 11 per cent better wet braking distance compared to the prior generation product, an improvement the tyre maker attributes to the use of highly dispersed silica that enhances road contact and traction on slippery surfaces.
Another original equipment approval for Nexen Tire, this time in North America. Both the petrol and electric versions of the all-new Dodge Charger and Challenger muscle cars will wear all-season Nexen N’Fera AU7 tyres. Announcing the arrangement, Nexen Tire’s Global CEO, Travis King said: “Supplying OE tyres for such iconic vehicles in American automotive history is a remarkable achievement. We will continue to enhance our brand value by expanding OE tyre supply for premium vehicles through ongoing R&D and quality improvement efforts.”
Nexen Tire held a 10th anniversary event on 6 September, celebrating a decade of tyre distribution with Amring. Specifically, Nexen hosted the first-ever “Nexen InnoForum Scandinavia” event, featuring a comprehensive factory tour at Nexen Tire’s Europe Plant (EP) in the Czech Republic. Over 40 participants from Amring and their trusted partners joined the event. The […]
Nexen Tire has provided further insights into its use of emerging technologies, such as XAI (eXplainable AI)-based design processes and 3D printing for tyre mould production. The company aims to “further expand its partnerships with global automakers through these innovations.”
Nexen Tire has announced revenue of KRW 763.8 billion (£427.73 million) and operating profit of KRW 62.9 billion (£35.22 million) for the second quarter of 2024. This reflects a 10.5 per cent increase in revenue and a 69.5 per cent increase in operating profit compared to the same period last year.
As part of its ongoing sponsorship of 2023-24 Premier League champions Manchester City FC, Nexen Tire is teaming up with the City USA Tour 2024. This tour, comprising four pre-season matches, offers fans in the USA the opportunity to see the Manchester City squad compete live against top European football clubs at iconic venues across the country. The collaboration includes Nexen Tire-branded Manchester City uniforms and company branding at each venue.
Porsche has approved the Nexen N’Fera Sport SUV as an original equipment tyre for the Cayenne. Homologation for the latest, third-generation model of this SUV continues a supply arrangement that commenced in 2016.
On 4 July, Nexen Tire unveiled its ‘High Dynamic Driving Simulator,’ a VR-based tool for tyre development. This initiative, which Nexen Tire says is a first for a Korean tyre maker, draws upon the specialist know-how of British equipment supplier Ansible Motion. The tyre maker anticipates that the driving simulator will foster collaboration with vehicle manufacturers, reducing vehicle development times and costs through accelerated virtual development.
The partnership between Nexen Tire and Czech First League (Chance League) club SK Slavia Praha will continue for a fourth consecutive season. Announcing the extension, Nexen Tire comments that the aim of this renewed partnership is to leverage the popularity and reach of SK Slavia Praha to solidify Nexen’s “strong market position.” Together with the club, Nexen Tire will “engage in various co-branded activities designed to enhance brand visibility and fan engagement” across the region.
At the end of June 2024, the first Nexen InnoForum was held at the Allianz Stadium in Turin in cooperation with Juventus FC. The event, organized as a dealer conference for direct retailers from all over Italy, reportedly “marked a milestone in the partnership between Nexen Tire and Juventus, which started almost a year ago”. The dealer conference attracted a total of over 70 participants from all over Italy.
Nexen Tire is well pleased with Manchester City F.C.’s record-breaking fourth consecutive Premier League win. The tyre maker congratulates its long-term partner for the team’s “massive success” and commits to continuing its partnership with Manchester City in the 2024/25 season with various marketing initiatives featuring the club and by enhancing engagement with worldwide consumers and soccer enthusiasts.
Nexen Tire is set to showcase its extensive product lineup at The Tire Cologne, marking its presence from 4 to 6 June in Hall 6 at Stand A010-B019 by featuring a range of summer, winter, all-season, and racing tyres. The South Korean tyre manufacturer will also host two press conferences on the trade fair’s opening day, unveiling its latest winter products. Additionally, Nexen Tire will shed light on its advancements in original equipment partnerships with renowned car manufacturers.
Nexen Tire has commenced a strategic partnership with public relations agency schoesslers. The aim of this collaboration is to bolster the tyre maker’s brand throughout Europe.
Mercedes-Benz has approved the Nexen N’Fera Sport as an original equipment tyre for the latest E-Class. The 11th generation model will wear the Nexen tyre in size 225/55 R18 102Y XL.
Nexen Tire recently unveiled a significant multi-year collaboration in the USA with Major League Baseball (MLB) team the San Diego Padres. The deal spans the seasons from 2024 to 2027.
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