Nexen Tire is supplying original equipment tyres to the new model of Hyundai’s flagship SUV, the Palisade. Hyundai will fit the Nexen N’Fera Supreme S all-season tyre, tuned for both performance and comfort alongside year round mobility, to the Palisade. This is the first time Nexen will supply tyres to the Hyundai Palisade, and it says the deal demonstrates the high regard in which its technology and product quality are regarded. It is also an illustration of Nexen’s current strategy to improve its competitiveness globally. Travis Kang, global CEO of Nexen Tire, said the deal, in which Nexen overcame “competition with leading global tyre manufacturers,” represents “an encouraging milestone.”