Nexen Tire has announced a strategic global marketing partnership with Germany’s premier football club, Bayern München, which will commence in the second half of the 2024-2025 season. FC Bayern München is one of the most successful clubs in Germany’s Bundesliga, having won a record six Union of European Football Associations (UEFA) Champions League titles.
Nexen Tire has announced the promotion of five executives, including that of John Bosco (Hyeon Suk) Kim as Chief Executive Officer. He has taken on this position as of 1 December 2024 and serves within the team led by Travis Kang, who will continue in his role as Global CEO and Vice Chairman. Announcing these appointments, the company says it has “selected next-generation leaders who have achieved demonstrated success in key business areas such as sales, production, and research and development.”
The Nexen N’blue S has arrived, and Nexen Tire says its new summer tyre offers “advanced safety, energy efficiency, and superior driving stability.” Test results show 11 per cent better wet braking distance compared to the prior generation product, an improvement the tyre maker attributes to the use of highly dispersed silica that enhances road contact and traction on slippery surfaces.
Nexen has hosted its 7th InnoForum for one of the biggest Polish tyre dealers. This event took place at the tyremaker’s plant in the Czech Republic. The company plans to hold two more Nexen InnoForums across Europe this year. Nexen started this format of dealer conference in March 2024.
Nexen Tire has reported third-quarter 2024 sales of KRW 708.5 billion (£396.595 million; 474.829 million euros; US$514.418 million), up 2.3 per cent on last year. And KRW 52.3 billion in operating profit. Revenue growth in the third quarter was reportedly driven by higher sales in the European market, which grew by 11.9 per cent year-on-year. More specifically, Nexen reported strong winter tyre sales in Europe during the peak seasons of 2Q24 and 3Q24. Despite a slowdown in European original equipment (OE) market, tyre supply there is said to have remained stable “thanks to the company’s expanded supply to premium brands and increased brand recognition through marketing efforts such as the Manchester City partnership.”
BMW Group has debuted the second generation of its BMW 2 Series Gran Coupé, a car that, according to the manufacturer, sets “a new standard in the premium compact segment.” Order books are now open in the UK, with prices starting at £34,915 on the road. A range of summer and several winter tyres are approved for UK deliveries.
Another original equipment approval for Nexen Tire, this time in North America. Both the petrol and electric versions of the all-new Dodge Charger and Challenger muscle cars will wear all-season Nexen N’Fera AU7 tyres. Announcing the arrangement, Nexen Tire’s Global CEO, Travis King said: “Supplying OE tyres for such iconic vehicles in American automotive history is a remarkable achievement. We will continue to enhance our brand value by expanding OE tyre supply for premium vehicles through ongoing R&D and quality improvement efforts.”
Nexen Tire has developed and implemented an AI-based automated tyre product inspection system. Apparently the first of its kind in the tyre industry, the system has been developed in a platform format, allowing swift application to new factories or equipment.
Stapleton’s Tyre Services exclusive brand Nexen has partnered with Caffeine & Machine to transform the wall at The Hill, showcasing a striking design that boldly adorns the heart of the building for everyone to admire.
Nexen Tire held a 10th anniversary event on 6 September, celebrating a decade of tyre distribution with Amring. Specifically, Nexen hosted the first-ever “Nexen InnoForum Scandinavia” event, featuring a comprehensive factory tour at Nexen Tire’s Europe Plant (EP) in the Czech Republic. Over 40 participants from Amring and their trusted partners joined the event. The […]
Nexen Tire has “restructured” the prices of its summer and all-weather tyres effective 1 September 2024. The move, which amounts to a price increase, will be implemented across the European market, including the United Kingdom and Turkey. It will apply to all goods ordered from that date onward.
Nexen Tire has provided further insights into its use of emerging technologies, such as XAI (eXplainable AI)-based design processes and 3D printing for tyre mould production. The company aims to “further expand its partnerships with global automakers through these innovations.”
Nexen Tire has announced revenue of KRW 763.8 billion (£427.73 million) and operating profit of KRW 62.9 billion (£35.22 million) for the second quarter of 2024. This reflects a 10.5 per cent increase in revenue and a 69.5 per cent increase in operating profit compared to the same period last year.
As part of its ongoing sponsorship of 2023-24 Premier League champions Manchester City FC, Nexen Tire is teaming up with the City USA Tour 2024. This tour, comprising four pre-season matches, offers fans in the USA the opportunity to see the Manchester City squad compete live against top European football clubs at iconic venues across the country. The collaboration includes Nexen Tire-branded Manchester City uniforms and company branding at each venue.
Porsche has approved the Nexen N’Fera Sport SUV as an original equipment tyre for the Cayenne. Homologation for the latest, third-generation model of this SUV continues a supply arrangement that commenced in 2016.
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