Nexen Tire recently won two awards at the 2025 Green Good Design Awards for its N’FERA Sport R and N’Blue 4 Season 2. The Green Good Design Awards are the eco-focused division of the Good Design Awards, organized by The Chicago Athenaeum and The European Centre for Architecture, Art, Design and Urban Studies.
Volkswagen Group has homologated the Nexen N’Fera Sport as an original equipment tyre for the Škoda Karoq. Nexen Tire considers the selection of its flagship UHP summer tyre a “significant milestone” in its ongoing partnership with Škoda and an approval that further establishes its position as a “premium supplier of high-quality tyres to leading automotive brands.”
Nexen Tire is establishing a dedicated winter tyre testing centre at UTAC proving ground in Ivalo, Finland. This facility will serve as a foundation for winter tyre performance testing and research and development. UTAC will oversee the construction of the centre, as well as its operation, which Nexen Tire expects to begin in full by December 2025.
Nexen Tire is supplying original equipment tyres to the new model of Hyundai’s flagship SUV, the Palisade. Hyundai will fit the Nexen N’Fera Supreme S all-season tyre, tuned for both performance and comfort alongside year round mobility, to the Palisade. This is the first time Nexen will supply tyres to the Hyundai Palisade, and it says the deal demonstrates the high regard in which its technology and product quality are regarded. It is also an illustration of Nexen’s current strategy to improve its competitiveness globally. Travis Kang, global CEO of Nexen Tire, said the deal, in which Nexen overcame “competition with leading global tyre manufacturers,” represents “an encouraging milestone.”
Nexen Tire has entered “a strategic global marketing partnership” with Sydney FC, Australia’s most successful football club. By doing so, Nexen aims to expand its marketing reach beyond Europe and the United States, “enhancing brand recognition in the global market”.
Nexen Tire has announced a strategic global marketing partnership with Germany’s premier football club, Bayern München, which will commence in the second half of the 2024-2025 season. FC Bayern München is one of the most successful clubs in Germany’s Bundesliga, having won a record six Union of European Football Associations (UEFA) Champions League titles.
Nexen Tire has announced the promotion of five executives, including that of John Bosco (Hyeon Suk) Kim as Chief Executive Officer. He has taken on this position as of 1 December 2024 and serves within the team led by Travis Kang, who will continue in his role as Global CEO and Vice Chairman. Announcing these appointments, the company says it has “selected next-generation leaders who have achieved demonstrated success in key business areas such as sales, production, and research and development.”
The Nexen N’blue S has arrived, and Nexen Tire says its new summer tyre offers “advanced safety, energy efficiency, and superior driving stability.” Test results show 11 per cent better wet braking distance compared to the prior generation product, an improvement the tyre maker attributes to the use of highly dispersed silica that enhances road contact and traction on slippery surfaces.
Nexen has hosted its 7th InnoForum for one of the biggest Polish tyre dealers. This event took place at the tyremaker’s plant in the Czech Republic. The company plans to hold two more Nexen InnoForums across Europe this year. Nexen started this format of dealer conference in March 2024.
Nexen Tire has reported third-quarter 2024 sales of KRW 708.5 billion (£396.595 million; 474.829 million euros; US$514.418 million), up 2.3 per cent on last year. And KRW 52.3 billion in operating profit. Revenue growth in the third quarter was reportedly driven by higher sales in the European market, which grew by 11.9 per cent year-on-year. More specifically, Nexen reported strong winter tyre sales in Europe during the peak seasons of 2Q24 and 3Q24. Despite a slowdown in European original equipment (OE) market, tyre supply there is said to have remained stable “thanks to the company’s expanded supply to premium brands and increased brand recognition through marketing efforts such as the Manchester City partnership.”
BMW Group has debuted the second generation of its BMW 2 Series Gran Coupé, a car that, according to the manufacturer, sets “a new standard in the premium compact segment.” Order books are now open in the UK, with prices starting at £34,915 on the road. A range of summer and several winter tyres are approved for UK deliveries.
Another original equipment approval for Nexen Tire, this time in North America. Both the petrol and electric versions of the all-new Dodge Charger and Challenger muscle cars will wear all-season Nexen N’Fera AU7 tyres. Announcing the arrangement, Nexen Tire’s Global CEO, Travis King said: “Supplying OE tyres for such iconic vehicles in American automotive history is a remarkable achievement. We will continue to enhance our brand value by expanding OE tyre supply for premium vehicles through ongoing R&D and quality improvement efforts.”
Nexen Tire has developed and implemented an AI-based automated tyre product inspection system. Apparently the first of its kind in the tyre industry, the system has been developed in a platform format, allowing swift application to new factories or equipment.
Stapleton’s Tyre Services exclusive brand Nexen has partnered with Caffeine & Machine to transform the wall at The Hill, showcasing a striking design that boldly adorns the heart of the building for everyone to admire.
Nexen Tire held a 10th anniversary event on 6 September, celebrating a decade of tyre distribution with Amring. Specifically, Nexen hosted the first-ever “Nexen InnoForum Scandinavia” event, featuring a comprehensive factory tour at Nexen Tire’s Europe Plant (EP) in the Czech Republic. Over 40 participants from Amring and their trusted partners joined the event. The […]
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