The two-wheeler segment dominates India’s vehicle market and is said to be growing at a CAGR of 8.5 per cent. With an estimated 150 million two-wheel vehicles on the country’s roads, demand for replacement tyres is high. Bridgestone Corporation is now competing for a piece of this market with a new brand of motorcycle and scooter tyres, Neurun. The rollout of the Neurun product portfolio began in August 2016 with the introduction of five sizes and nine SKUs, a range that caters to around 70 per cent of market demand in India.