Blackcircles.com has received one of the highest Net Promoter Scores (NPS) of 2014, best-of-class against its industry peers and also ahead of well-known international brands like Amazon, Apple, Mercedes-Benz and Aldi. The company’s NPS of 84 is based on customers’ likelihood to recommend a brand to others and is calculated as the percentage of customers who are ‘Promoters’, rating the business 9 or 10 on a zero-to-ten point scale, minus the percentage who are ‘Detractors’, rating 6 or lower. It is viewed as the leading customer experience metric and provides a strong indication of a company’s relationship with its customers.