The Goodyear Tire & Rubber Company approved “a rationalization plan in Asia Pacific to improve profitability in its Australia and New Zealand operations” on 19 September 2023. The plan exits 100 retail and fleet locations and nine warehouses at the cost of 700 jobs. In other words, it changes the company’s operating model to a third-party distribution and retail sales model instead of a company-owned approach. That specifically means moves such as the recent appointment of National Tyre & Wheel Limited (National) as the exclusive distributor of the Dunlop tyre brand in Australia and New Zealand.