Cooper Tire & Rubber Company has launched the new Tread Wisely mobile app. Designed to promote tyre and vehicle safety among teens and young adults, the app was created the app in partnership with the National Organizations for Youth Safety (NOYS). Cooper says it empowers young drivers by putting safety information, how-to videos and unique features directly into their hands when and where they need it most. The app is free and available for download from the App Store (iOS) or Google Play Store (Android).