Leading Indian tyre maker MRF Tyres is launching its MRF Motorsport Tyres Europe operation during Autosport International 2016. This means the Indian brand, which is well known on the sub-continent, but has yet to make such a big splash outside Asia, will now be available to UK and European customers.
India’s MRF Ltd has reportedly received approval from the government of Telangana to instigate an Rs 9 billion (£89.5 million) expansion of its Sadasivpet tyre factory in the state’s Medak district. The company first made its expansion plans public in April 2015, quoting an investment sum of Rs 9.8 billion and claiming the project would create an additional 900 jobs. The Sadasivpet announcement followed news in March 2015 that the tyre maker would invest Rs 45 billion in an ‘ultra mega project’ to expand its Perambalur and Arakonam plants in Tamil Nadu.
Indian tyre maker MRF Ltd reports it has signed a Memorandum of Understanding with the Government of Tamil Nadu to invest at least Rs 45 billion (£446.4 million) in two plants located within the state over a seven-year period.
MRF Tyres is claiming an Indian-market first with the release of its Revz motorcycle tyre. This new range marks the tyre maker’s – and the country’s – entry into the motorcycle radial segment, and MRF has embarked on an elaborate digital campaign to get the message out. In addition to commissioning an interactive section for the mrftyres.com website, the tyre maker has taken to Twitter under the #RevzolutionIsHere hashtag and is also revving up interest via other social media sources.
Tyre major MRF Ltd is reportedly increasing tyre production capacity at its eight manufacturing facilities across the country as part of its capital expenditure plan. “The company, in line with its long term strategy, proposes to increase capacities across all its existing factories,” MRF said in its reply to the Bombay Stock Exchange (BSE). According […]
Leading Indian tyre manufacturer MRF Tyres has agreed to become an ICC global partner, which includes sponsorship of the ICC Cricket World Cup in 2015. MRF has had a long-standing involvement in cricket as bat sponsor to famous players Sachin Tendulkar and Steve Waugh. And, according to the company, MRF’s ‘Pace Foundation’ has earned itself […]
Indian cricketing icon, Sachin Tendulkar has left the MRF dressing room, following ten years with the tyre-maker and sports equipment manufacturer. During this time, Tendulkar spent weeks at the crease, helping spread brand awareness by carrying MRF’s logo on the front of his perfectly straight bat. The Little Master will now promote equipment for Adidas, while relative – though impressive – new-boy Gautam Gambhir steps into the Sachin-shaped hole with MRF.
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