New Optima Range Generating Much Interest, Reports Bernaerts
For Bernaerts Tyres International, the Belgium based tyre distributor and wholesaler, Reifen Essen presented the first major opportunity for displaying the company’s latest brand. When T&A spoke to company sales manager Luc Claeys during the exhibition, it was evident this new range, Optima Tyres, is one Bernaerts is promoting with absolute confidence throughout its European markets, including the UK.
“The Optima range was launched late in 2007,” commented Mr. Claeys. “It is our own range, an exclusive private label. And when we say it is our own range, I should point out we aren’t simply purchasing overseas made tyres and selling them under the Optima name. The moulds used in production belong to us and were built to our own design and specifications with heavy investment.”