Michelin Seeking to Boost UK Motorcycle Motorsport at Grass Root Level in 2010
Michelin will look to “re-establish” its two-wheel motorsport involvement in the UK in 2010, with the manufacturer introducing The Michelin Power Cup having already achieved notable success in France, Italy and Spain with similar race series. The series offers motorcycle racers a welcome Power Pack valued at £700, plus unprecedented amounts of track time and prizes including cash and products. Commenting on the new series, Olivier Gros, head of Michelin’s UK motorcycle department says: “This is a very exciting opportunity for us to re-establish Michelin at the grass-roots of motorcycle racing in the UK. We want the Power Cup to stand out as offering the best value for money for racers both in terms of track time and prizes, and based on the calibre of sponsors we are confident that this will be the case.