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Pirelli's to Focus on F1 at Autosport

Pirelli has announce plans to promote its recent return to Formula One (F1) sponsorship with an Autosport International stand showcasing the Italian tyre manufacturer’s historic and future involvement in Formula One.

According to the company, fans will be “thrilled by the two tier stand, which alongside F1 engineering masterpieces, will be displaying a host of other attractions and activities including a GT Cup car and the Pirelli simulator.” British Rally Championship Star Driver Elfyn Evans will also be in attendance with his rally car for the 2011 season, alongside the world famous Pirelli girls.

11th January 2011/by Tyrepress Editors

Football In, Motorsport Out at Kumho

Sport sponsorship is gaining popularity, and the tyre industry is no exception to this rule. While tyre manufacturers used to snatch up motorsport deals and then report the transference of know how and technology gleaned from racetrack experience to their on-road products, these days sponsorship of other sporting codes, such as football, basketball or golf, are increasingly playing a part in manufacturers’ marketing strategies. Now Kumho Europe also intends to follow this path. While the Korean tyre maker is currently still considering if and under which conditions its partnership with Manchester United should be extended, some Kumho people are not convinced of the deal’s benefit within Continental Europe and for this reason the company plans to begin a similar arrangement as premium partner to a team in Germany’s national football league, the Bundesliga. Speaking with Tyres & Accessories, Kumho Germany marketing manager Wolf Fuder said that negotiations to this effect are currently ongoing and therefore the company is not yet in a position to name which team it would enter such a deal with. Kumho would not, however, act as jersey sponsor.

11th January 2011/by Tyrepress Editors

Maxxis to Exhibit ZR9 at Autosport International Show

The Autosport International Show will take place this year on 13-16 January, and tyre manufacturer Maxxis International is preparing a new tyre UK launch, a presentation of its sports sponsorship and the unveiling of its new corporate website. The “2-in-1” Maxxis 2011 calendar and a new mobile phone app will comprise the promotional materials on show, while the ever-present Maxxis Babes will meet visitors to the show, pose for photographs and give away Maxxis merchandise. The Autosport Show is clearly an important event for Maxxis, giving the brand increasing its visibility in the aftermarket, and allowing it to communicate with the motorsport enthusiasts the show tends to attract.

6th January 2011/by Tyrepress Editors

Bridgestone Remains Tight Lipped on Firestone IndyCar Plans

In light of rumours regarding Firestone’s departure from motorsport, Bridgestone Americas has released a statement explaining its position, yet the tyre maker’s official words clarify little. Speculation that Bridgestone will dump the IndyCar Series after the 2011 season has existed after it failed to renew its tyre supply contract before the December 31 deadline.

6th January 2011/by Tyrepress Editors

Cooper Extends Dakar Rally Involvement

Cooper Tire has developed an online game to celebrate its expanded involvement in the Dakar Rally 2011. Cooper Tire has doubled its backing of the Toyota Cooper Tire squad for the 2011 running of the event, with the Land Cruiser KXR of Xavier Foj and Pablo Jaton joined by a Hi-Lux, piloted by Jesus Calleja and Ignacio Santamaria. Last year, the single car of Foj/Jaton finished second in the T2 Production class.

5th January 2011/by Tyrepress Editors

Tyres & Accessories November 2010

The bumper November edition of Tyres & Accesories contains more than 120 pages of the latest tyre business news and information including features on Motorsport and full coverage of the recent Brityrex exhibition, TAFF Awards and Lifting equipment. Subscribers can enjoy flicking through this edition online by clicking 'more.'

17th December 2010/by Tyrepress Editors

Dmack Completes WRC Testing and Releases Range Information

Dmack, the Chinese tyre brand authorised as a supplier to the 2011 FIA World Rally Championship, has completed testing and development of its snow and gravel tyres. It has also released details of the full range of competition tyres on offer for next season’s WRC series plus exclusive incentive offers and management packages for competitors using Dmack tyres.

17th December 2010/by Tyrepress Editors

Changes to F1, GT1 Tyre Rules Confirmed

Proposed changes to Formula One and GT1 World Championship were confirmed at this year’s final meeting of the World Motor Sport Council (WSMC), which took place in Monaco on December 10. The WSMC has approved the re-introduction of intermediate tyres into Formula One for 2011, along with the imposition of penalties upon any driver who fails to use both specification of dry weather tyre during a race. Changes for GT1 include an increase in the number of dry weather tyres to six sets (of which only four are permitted for qualifying and the races). The intention of this change is to allow teams to use tyres to their maximum capacity during practice, reducing the necessity to incur additional costs in private testing.

13th December 2010/by Tyrepress Editors

Maxxis Unveils App to Accompany New Website

As well as rolling out a new website at the start of next year, Maxxis International is taking of smartphones to promote its brand. In the new year the company will launch a mobile phone app developed for Apple, Android, and Blackberry devices. This Maxxis app will enable people to research Maxxis products and get the latest news about the Maxxis Babes and Maxxis- sponsored sports events teams and drivers and its calendar of performance/tuning shows.

9th December 2010/by Tyrepress Editors

Michelin Pilot Super Sport is “Fastest Ever Series Produced Tyre”

French tyre giant Michelin has launched the company’s latest tyre for the ultra high-performance segment, the Pilot Super Sport, at an event in Dubai. Attending the launch alongside Michelin representatives were spokespeople from Porsche and TÜV SÜD; Michelin said it had “worked closely” alongside the auto manufacturer – as well as with BMW M and Ferrari – in developing the Pilot Super Sport, meeting its “challenging original equipment specifications”, while the testing organisation has recently produced a comparative study of the tyre and its competitors, determining it as “the fastest tyre on the market”. The Pilot Super Sport will be available from January 2011. The tyre will go on the market priced at the same level as its predecessor, the Pilot Sport 2, an important point of comparison considering the PS2’s more than 200 OE certifications. The Pilot Super Sport achieved a wet braking distance 3m shorter than its predecessor (80-10kmh) in TÜV SÜD tests.

8th December 2010/by Tyrepress Editors

Michelin Launches “Fastest Ever Series Produced Tyre”

French tyre giant Michelin has launched the company’s latest tyre for the ultra high-performance segment, the Pilot Super Sport, at an event in Dubai. Attending the launch alongside Michelin representatives were spokespeople from Porsche and TÜV SÜD; Michelin said it had “worked closely” alongside the auto manufacturer – as well as with BMW M and Ferrari – in developing the Pilot Super Sport, meeting its “challenging original equipment specifications”, while the testing organisation has recently produced a comparative study of the tyre and its competitors, determining it as “the fastest tyre on the market”. The Pilot Super Sport will be available from January 2011. The tyre will go on the market priced at the same level as its predecessor, the Pilot Sport 2, an important point of comparison considering the PS2’s more than 200 OE certifications. The Pilot Super Sport achieved a wet braking distance 3m shorter than its predecessor (80-10kmh) in TÜV SÜD tests.

8th December 2010/by Tyrepress Editors

Bridgestone Awarded ‘Bolster’ for F1 Technical Achievements

At this year’s Autosport Awards, held in London on December 5, Bridgestone became the recipient of a John Bolster Award in recognition of the company’s technical achievements in Formula One. The accolade, named after the original technical editor of Autosport magazine, was presented by Formula One World Championship winning team principal Christian Horner to Bridgestone’s director of Motorsport, Hiroshi Yasukawa.

8th December 2010/by Tyrepress Editors

Cooper Tire Agrees British Formula 3 Extension

Cooper Tire will continue as the official control tyre supplier and title sponsor of the prestigious British F3 International Series until at least the end of the 2014 season. Cooper took over the supply and sponsorship of British F3 in 2009 from its Avon Tyres brand, which had previously been sole supplier to the series for 27 years, and now supplies the British GT Championship. The Cooper Tire British F3 International Series is widely acknowledged as one of the toughest domestic single-seater championships in the world and is a recognised route to the pinnacle of the sport for aspiring Formula 1 drivers, having produced 2009 FIA F1 World champion Jenson Button, and current F1 drivers Mark Webber, Rubens Barrichello, 2008 British F3 champion Jaime Algersuari, and newly signed Sauber driver and 2007 National Class champion Sergio Perez.

2nd December 2010/by Tyrepress Editors

Cooper Tire Expands Dakar Rally Assault for 2011

Cooper Tire will back an expanded team in the 2011 Dakar Rally as it aims to go one better than its debut attempt in the 2010 event. The Toyota Cooper Tire outfit finished second in the T2 Diesel class and 16th overall this January, but veteran Dakar pilot, Xavier Foj, is aiming to take the class victory in 2011. Spaniard Foj and his co-driver, Pablo Jaton, will once again compete for the team in a Toyota Land Cruiser KXR and they will be joined by a second duo – Spanish TV personality Jesus Calleja and co-driver, Ignacio Santamaria.

2nd December 2010/by Tyrepress Editors

Avon Signs Up to 3 More Years with British GT

Since Avon Tyres began supplying control tyres to the British GT Championship in 2006 drivers have clocked up some 200,000 racing miles on its products. Now they’ll have the chance to add a few more miles to the tally following the signing of an agreement to extend the tyre maker’s title sponsorship and control tyre supply until the end of the 2014 season. Avon’s first outing under the new agreement will be at Oulton Park on April 23 to 25 next year.

1st December 2010/by Tyrepress Editors