Rito Marketing named Federal’s sole distributor
Taiwan’s Federal Tyres recently appointed Rito Marketing its exclusive distributor in Malaysia. Commenting on the decision, Jerry Lai, Asia sales executive of Federal’s Global Sales Division, commented: “Rito Marketing is a firm with an excellent reputation and we are sure they will be a first-rate ambassador in Malaysia for the Federal brand, as we hope our local customers will benefit from our product expertise and Rito’s market knowledge.”